Volume 9 Issue 25
June 21, 2024
Things change quickly in marketing.
We give you the quick download so you can stay informed each week.
The DL: YouTube is the most popular platform in the US used by Gen Z, followed by Instagram, TikTok, and Snapchat. Reddit and Pinterest are also gaining traction, and it looks like virtual reality is the next big thing on the horizon.

Read More: EMARKETER
The DL: Good news for Adobe Express users – TikTok has added over a million copyright-free songs from its Commercial Music Library into Adobe Express. Users can now enhance their videos with tracks from emerging and established artists, boosting creativity and efficiency. This integration offers valuable resources for businesses despite some licensing limitations. 

Read More: Social Media Today
The DL: Instacart has launched a new advertising feature that allows select brands to create clickable YouTube ads, making it easier for viewers to purchase products directly on Instacart. Clorox and Publicis Media are among the first to test this feature, and early success with this feature could lead to wider rollouts in the platform. 

Read More: Inc.
The DL: A Stanford study found that advertisers spend more to reach people who don't watch much TV or streaming. These viewers are rare, making them more valuable to advertisers. The high prices for ads during events like the Super Bowl are due to this scarcity.

Read More: Phys Org
What's the Download at hm?
We are excited to welcome Sarah Kinney as our new Senior Communications Manager! Sarah oversees earned, shared, and owned media (ESO) for Hoffmann Murtaugh and our clients. She brings extensive client-side experience in social media, email marketing, content creation, website design, and video/photo editing.

Based in Pittsfield, MA, Sarah enjoys renovating her home, biking, running, camping in her pop-up, and spending time with her husband and two dogs, a golden retriever and a yellow labrador.
We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect.
Bridging your brand to
your consumer
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