Why LinkedIn Engagement is Dropping

The DL: If you have been thinking that your LinkedIn posts have not been getting the engagement they deserve, it’s not your imagination. The average reach has decreased by 34% this year. But AuthoredUp explains the platform’s algorithm and suggests ways you can boost engagement with your key audiences.

The New Era of Sports Marketing

The DL: Sports marketing is entering a new era—and for advertisers, the playbook is being rewritten. Athletes are no longer just endorsers; they’re storytellers, creators, and brands in their own right. For agencies, this means shifting from logo placement to meaningful partnerships rooted in co-creation and authenticity. The rise of women’s sports and creator-driven content offers fertile ground for brands that value inclusivity and real human connection. Technology is giving fans unprecedented access, but emotion and honesty still drive engagement. In today’s landscape, the most powerful campaigns aren’t the most polished—they’re the most real.

The Rise of AI Slop on YouTube

The DL: YouTube is seeing a surge of “AI slop,” videos created or heavily altered by artificial intelligence that imitate real brands or popular themes and are increasingly appearing alongside ads. Some advertisers report that up to a quarter of their placements now include AI-generated content, raising concerns about brand safety, transparency, and overall content quality. This trend challenges advertisers and agencies as audiences lose trust when exposed to low-quality or misleading material. YouTube has made policy adjustments to limit repetitive or inauthentic uploads, but experts say more needs to be done. The key issue moving forward is how advertisers, agencies, and platforms can maintain authenticity and preserve consumer confidence as AI-generated content becomes harder to detect.

MediAI Minute

Generative AI is Reshaping PR

DL: Public relations is entering a new era where AI-driven search is reshaping how brands earn visibility and credibility. As generative AI tools increasingly provide direct answers instead of directing users to websites, communicators must adapt their media strategies to ensure their organizations are represented accurately in AI-generated results, a practice known as generative engine optimization (GEO). Rather than replacing traditional PR tactics, GEO enhances them by encouraging teams to consider which media outlets are most influential in shaping AI outputs. Experts recommend experimenting with AI search queries to understand what sources are being referenced, prioritizing partnerships with AI-integrated outlets, monitoring results frequently, and maintaining a balanced media mix. Ultimately, GEO represents a strategic expansion of PR, integrating AI awareness into existing efforts to strengthen brand presence and reputation.