The DL: YouTube is expanding its Shopify partnership, allowing creators to sell products directly through videos and affiliate links. This move takes on TikTok Shop, and makes it easier for creators to embed e-commerce into YouTube. For e-commerce companies and marketers, this means fresh opportunities to engage customers, drive sales, and tap into affiliate marketing, all on one of the biggest video platforms around.

Read More: TechCrunch

The DL: Streaming platforms are seeing a huge 35% boost in upfront ad revenue, far outpacing the 4% growth in traditional TV. This shift is driven by more viewers cutting the cord and moving to digital streaming. However, with more players entering the streaming market, the cost-per-thousand viewers (CPM) has dropped significantly. Marketers will benefit from lower TV ad costs. Don't be misled by trends. Cable viewership is dropping, but it's not dead. Find where your audience spends their time - you might be surprised!

Read More: MediaPost

The DL: Trade publications are essential for PR strategies, especially in specialized industries, as they offer deep insights that mainstream outlets often miss. Maggie Murphy, editor-in-chief of Construction Executive, emphasizes the relevance of trade publications for industry professionals who need relevant content. Despite shrinking news spaces, trade publications still offer high engagement. Successful pitches must be tailored to the publication’s mission and audience. Though pitching to these knowledgeable reporters can be daunting, PR professionals should anticipate their questions to strengthen relationships and demonstrate expertise. 

Read More: PR Daily

The DL: Meta has introduced new ad tools designed to enhance customer targeting precision across its platforms. Features like "conversion value rules" let advertisers tweak the value of different customer actions or groups within a single campaign, while the "incremental conversions" tool targets those less likely to convert without seeing the ad.

By refining how businesses can identify and connect with potential customers, Meta aims to improve ad performance and increase ROI for advertisers. For marketers, this development offers the potential for more efficient ad spending and better engagement with target audiences.

Read More: Search Engine Journal