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June 22, 2021
Distribution: All Active Volunteers
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Featured Department - Marketing |
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July – Month of Marketing Planning |
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The HQ Marketing Team is focusing on supporting small businesses with the building and optimizing of their marketing programs throughout the month of July.
Instruction and support offered during the month will focus on all aspects of marketing small businesses, including using digital media (social, google, online ads, email), e-commerce, website and content. Also, creating an effective marketing strategy, market research, and marketing plan development.
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Marketing Webinars: Google for Nonprofits Ad Grants |
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The Google for Nonprofits Ad Grant is a new marketing tool available to all SCORE chapters. With the free $10,000/month in advertising credit that the Google Ad Grant provides, chapters can run campaigns within Google search results through text ads.
Listed below is a three-part webinar series that reviews how to apply for a Google for Nonprofits account, how to create and optimize Google ad campaigns, and online marketing strategy to increase engagement. The recordings and presentation slides can be found on the Marketing Webinars page on the Support Center.
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All chapters currently have access to a free premium VolunteerMatch account funded through SCORE HQ. With a premium account, chapters have access to the full suite of recruitment tools that basic accounts do not have. Such as:
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The One-Click Reposting Tool – repost volunteer opportunities to keep them at the top of the search results.
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Greeting Manager – automatically send a customized email to those who express interest in volunteering with your chapter.
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Reports – pull reports to see how many views and connections an opportunity has received.
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Copy Opportunities – copy opportunities to streamline the creation of new ones.
SCORE HQ will continue to provide all chapters with a premium VolunteerMatch account into FY22, and we are currently in the process of renewing our agreement. If your chapter receives any emails from VolunteerMatch about renewing your membership, please disregard them.
If you have any questions regarding your chapter's VolunteerMatch account or how to access it, please email marketing@score.org.
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Spring 2021 Megaphone of Main Street:
Unsung Entrepreneurs
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SCORE's Spring 2021 Megaphone of Main Street: Unsung Entrepreneurs data repo rt was released in May, focusing on immigrant-, veteran- and encore-owned businesses. Three MNRs issued over PR Newswire for each segment generated pickups in over 341 outlets, including the Associated Press, Market Watch, Yahoo Finance, and more, resulting in a potential audience of 345 million viewers. Access the full report (which includes key highlights) and check out the first, second, and third infographics from the series.
Examples of pickups for each release:
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Yahoo! Finance and the Los Angeles Times featured an article on PPP loan forgiveness for small businesses with insights for loan borrowers from expert SCORE mentor David Blankenhorn. Read more here : "How to get your PPP loan forgiven." SCORE continues to work with small businesses to understand the funding options available from the SBA with an online guide and live chat with mentors to answer immediate questions.
SCORE has issued a nationwide call for volunteers to serve our diverse and growing client base. This multi-tiered outreach campaign includes a "Volunteers Wanted" article distributed widely to increase SCORE volunteer applications for a variety of opportunities, in conjunction with extensive media outreach to national news desks, as well as radio and TV interviews featuring SCORE mentors and client success stories. Check out an example of the article here: " Rebuilding Small Businesses: Volunteers Wanted."
Another great SCORE success story about a client and mechanical engineer, Jason Saul, who worked with SCORE to launch a conveyor business in Quakertown, Pa. He credits SCORE Bucks County volunteer mentors Wayne King and Tony Moore with helping him create a value proposition to set his company apart from competitors. Read more here: " SCORE helps engineer transition to business owner." |
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Upcoming Live Webinars for Small Business Owners |
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iPad Minis Available for Chapters |
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SCORE HQ has 150 iPad minis -- 5th generation, space gray, including Wifi capabilities, and 64GB storage -- that are available on a first-come-first-serve basis for chapters who could use an iPad mini for activities such as: workshop management, new client MREs, volunteer sign-ups, etc.
SCORE HQ will be shipping iPads to requested chapters, including a basic usage and setup guide and support information. Apple support team provides all support including a product warranty.
Please make sure that your treasurer includes the iPad on the Chapter Property and Equipment Inventory even though the cost is below the floor threshold. Treasurers are required to keep this inventory as stated in the Chapter Accounting Policies and Procedures. For more information, please see Chapter Accounting Policies and Procedures (CAPP) page 30 under Property and Equipment. HQ will need this list for the next SBA review.
Request an iPad mini for your chapter. You will receive a confirmation email and tracking link when the iPad has shipped.
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This could be anything from custom VolunteerMatch ads for specialty roles to effective web pages that drive results. To view recent submissions on various topics, please visit the Support Center page: Field Marketing Best Practices.
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Top Resources on SCORE.org |
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The Top Resources on SCORE.org document lists the top 25 workshops, resources, and keywords on the national website. This document is updated monthly. We suggest bookmarking it for future reference.
Knowing what the most frequently viewed workshops and resources are on the national site can help you better understand what topics and content business owners are looking for. Your chapter can then take this data and use it to create localized resources around those topics to increase your chapter's website traffic and workshop attendance.
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WEBINAR & EVENT INFORMATION |
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Marketing and Webmaster Monthly Webinars |
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Wednesday, July 14 | 2:00 p.m. ET
Join us for insights on how to use marketing performance tracking to improve your results.
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Thursday, July 15 | 2:00 p.m. ET
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Zoom regularly provides new versions of the Zoom desktop client and mobile app to release new features and fix bugs. We recommend upgrading to the latest version once it is available.
To learn how to upgrade your Zoom app and make sure you're running the latest version, watch the tutorial. |
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SCORE FOUNDATION & PARTNER INFORMATION |
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MassMutual Annual Grant for Simple Steps to Exiting Your Business |
Grant details and eligibility requirements can be found on the Support Center.
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1165 Herndon Parkway
Suite 100
Herndon, VA 20170
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. |
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