joyful plate SPIN SERIES 


Please enjoy our joyful plate summer SPIN SERIES: food, beverage and lifestyle trends that catch our attention. We hope this helps stretch the imagination. 


This series celebrates the Food and Beverage Boutique. Some smart entrepreneurs have developed "big idea" retail/online concepts that make staying healthy a stylish way of life. What these stores have in common: unique products and services with a fresh and engaging tone of voice and a strong sense of community.


Organic Avenue 


Organic Avenue (461 Amsterdam Ave location), New York, NY.  


Organic Avenue: The "Food of LOVE". The concept is brilliant and big, and the execution creative and courageous. Organic Avenue is a "lifestyle company and a gateway to a new life" offering all kinds of interesting juicing and cleansing programs,  "LOVE easy" (for novices) to LOVE deep (truly cleaning house). The juices are offered in fresh glass bottles and made with organic, cold pressed ingredients with everything from turmeric, cashew hemp "mylk", purified alkaline water, Irish moss and Himalayan sea salt.


Your Lululemon customer is here for sure, and anyone who wants to browse for the latest raw foods, connect with their community or sign up for special seminars (like Live Blood consultations per their website). E-commerce equipped, consumers can easily create an account to order the cleanse of the week (like a deep juice/beauty skin cleanse). The LOVE SUPPORT "rawk-star" team can guide you to make a choice that's right for you. Importantly, they show the love to the world by committing to sustainable actions for the planet, for animals and for fellow humans.


It's the new lifestyle formula for success: an amazing cross-section where health meets spa meets science meets fashion and foodie. It's all happening on Organic Avenue-in numerous New York City hot spots (including a pop-up store near Bergdorf Goodman) and in South Hampton.  


Momofuku Milk Bar 

Did you know that milk, the oldest beverage now the hottest thing around? While Organic Avenue offers "cashew hemp dairy-free "mylk", Momofuku Milk Bar uses dairy as a canvas for creativity:  at Momofuku, milk has been reimagined. Try their "cereal milk" (really tastes like the milk left at the bottom of the cereal bowl, minus the Corn Flakes) and soft- served milk-based icecream with flavors like kaffir lime caramel. It's a big idea concepted by David Chang, who in 2010 made "Time's 100 Most Influential People" list. 



Momofuku Milk Bar (15 W. 56th St. location),  New York, NY


Dairy is all the rage... and Chobani is leading the setting the extraordinary pace for growth in the Greek yogurt category, by powering Olympians in London, and now with the first with a flagship store in Soho. It is a "one-of-a-kind" Mediterranean yogurt bar offering made-to-order, artisanal creations with fresh (not frozen) Greek yogurt, from sweet (pistachio + chocolate, toasted coconut + pineapple) to savory (plain olive oil, pita chips).  No wonder they had such an emphasis on chef creations at Fancy Food this year, this must be a visionary work in progress. 



Chobani SOHO, Prince/WBroadway, New York, NY.


David's Tea 

David's Tea is a Canadian company brewing the latest tea experience in NYC.       

I followed my nose from wine to tea years ago, and to David's a few months ago. 

It is the ultimate sensory exploration concept: Zen baristas help you to nose a huge variety of flavors so you can choose what you fancy. My recent pick? Tropicalia from their summer collection: apple, pineapple cubes, coconut, rose petals, safflower blossoms, sugar hearts, marigold petals....sensory nirvana. The online experience is incredibly inviting, offering three free samples with every order. Shop accessories, buy gifts, and sign up for the world's best tea newsletter. David's Tea takes tea to a whole new vibrant level. 




David's Tea (1124 3rd Avenue  location), New York, NY.


Starbucks Refreshers 

This piece ends with Starbucks- because they have a wonderful way of always staying fresh and relevant. To reach beyond its highly caffeinated consumer, they now offer "refreshers": a green coffee extract that gives you a natural boost of energy with real fruit juice. We love the natural beauty and style of the window display design, and adding a hibiscus tree at every store makes them seem fresh, alive and "boutique" again. And they always look to make a statement about their purpose: check out their INDIVISIBLE blend: Americans Helping Americans Create jobs. Well done, Starbucks. 



Starbucks (Chambers St. location), New York, NY  

 We look forward to sharing exciting case studies about joyful plate projects with you soon: it's been two great years working with wonderful clients on branding and innovation, building a shared food and beverage community.


joyful plate consulting services: strategic positioning - innovation- concept development- qualitative moderation- quantitative management- team workshops -package design-naming- copy writing-marketing communications - big ideas.  


about joyful platefounded by Michelle Lawton to promote the joy that good food and beverages can bring to our lives everyday. Our enthusiasm for the product comes through in all aspects of branding. Click here for: joyful plate websitejoyful plate blogjoyfulplate facebook.


Copyright � 2012 -joyful plate LLC. All rights reserved. Brand images are the copyright of the original owners. References to products and brands are not an endorsement, rather a point of view on branding trends. Links are provided for the purpose of providing accuracy. For any edits or corrections to this information please email and we will update information as requested. Thank you.