Last month I had the chance to visit San Francisco to take in some trends, see some friends, and walk the city with a West Coast state of mind. I hadn't been since January 2020, so I was absolutely delighted to make the trip, despite the torrential downpours (poor California certainly has been under the wrath of Mother Nature!). Like NYC, San Francisco has had a tough go of it post pandemic. But there's every reason to visit and support such a majestic city with its undeniable and irresistible natural cool.
Photo taken by M. Lawton, Ferry Building
AT SFO, Amy's "on the go" welcomes with rays of sunshine and promise of health and sustainability.
Then Oh!!! Bunmee, how I've missed you!!! #vietnamese #lemongrass #pork sandwich = Happy Lunch.
The Ferry Building has always been a source of inspiration. Here, beverages with a West Coast design aesthetic that says, "Surf's Up! with a bright and sunny vibe, bold colors and playful graphics and flavors of Ginger, Mint and Lime, and Blood Orange Bliss.
(Note! We assumed Sound sparkling water was from CA, upon a quick google, discovered it's from NYC!)
We also saw trends in minimalism and simplicity in artistic and Asian-inspired beverage packaging. With clean lines, a focus on typography, and a neutral color palette that's more understated to fit with Fig Leaf, Lemon Myrtle and Young PineCone flavors.
Post pandemic, there has been a surge in popularity for exotic condiments. ELIOT'S spicy Thai peanut butter from Oregon, squeezable Miso, and the trending darling BACHAN's Japanese Barbecue Sauce are just a few examples of innovative and flavorful products. Packaging stands out with vibrant colors, bold typography, and playful graphics.
Here, a departure from tradition in spirits design. We saw fresh and delightful packaging, such as single malt whisky with Madras plaid, blood orange cordials, and sunny Japanese whisky.
And by the end of the week, the sun finally came out, just in time for a ferry ride to Sausalito, our favorite Ferry Building excursion. Until next time!

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