joyfulplate branding point of view:
Natural Products Expo East 2019
Branding & Design that's the BOMB!
The Natural Products Expos are more exciting and busier than ever, with 30k attendees East this year (and 90k+ West last year) brands that have simple and strong messaging break through best.
A nutrient dense superfood "bomb" to make your smoothie soar, this super trendy supplement is now a power snack as well, with all kinds of naturally delicious ingredients (original flavor) like pecans, dates, raw honey, flax seeds, hemp seeds, almonds, chia, walnuts and bee pollen. They were recently imagined and personified by Helen Hall who does much more than a photobomb Instagram-she's taken the brand's social media to a stylish place where food, fitness and fashion collide beautifully.
joyfulplate chat with Blender Bombs Natural Products Expo East 2019
Branding often takes courage. It was so inspiring to hear about how Pitaya redesigned their packaging to prepare them for their next growth phase. In design we often talk about evolutionary to revolutionary change. This move from Pitaya pushes the envelope to set the company up for success. With a powerful mark defining their plant-based purpose, strong product differentiation and exotic mood/environment, bets are on that their design investment will pay off in the long run on their bite-size fruit cubes and smoothie packs.
Winner of this year's NEXTY award for what's new in frozen, The Crazy Richard's team partnered with
the National Peanut Board to innovate and create a peanut butter snack that would appeal to the masses- moms, kids, athletes and more. They were a crowd- pleaser at the show for sure,
a satisfying and tasty bite. You can find this peanut butter snack in the freezer so they're always perfect and ready to pop in your mouth.
According to Mintel, retail sales of seltzer in the United States more than doubled from 2013 to 2018- but the water is rough these days given all of the new entrants. La Croix seemed to keep its cool at Expo showcasing beverages that play pool to beach, day to night. And how brilliant that the brand ambassadors dress the part, wearing stylish uniforms that are pink & professional- a super - chic brand differentiator.
This is how you do it-pick one powerful, differentiating ingredient (collagen
that helps support healthy hair, skin, nails, bones and joints), a strong masterbrand ("Vital" umbrella name) and develop an architecture for growth to reach targets from fitness to beauty in unique forms and flavors. It's textbook marketing on how to build a brand (i.e. Collagen water in a range of flavors, Collagen shots that help cleanse, sleep and glow), Beauty Collagen, Bone Broth Collagen, Matcha Collagen, and now Vital Performance to compete in the GNC area.
Founded in 2012, Vital Proteins has grown 240% year-over-year and anticipates $200 million in revenue for 2019. The company has helped to shape the $31BB segment and is showing more than
vital signs-with celebrity endorsements and buzz, it is a phenomenon.
Taking it down a notch or two, sometimes simplicity and a great tagline can speak volumes. I'm rooting for Shot X - an LA company that debuted at the show-their drink is made of curcumin (tumeric extract, Amino Acids
(L-Ornithine), Inositol and Electrolytes that are absorbed directly
into the bloodstream for a shot of health to get you back to life.
|joyfulplate chat with founder The Shot X
We'd love to chat more about your business and how we can help!
Michelle Lawton @ 917.224.6725
What we do best: BRAND STRATEGY & RESEARCH
positioning - innovation - concept development - qualitative moderation- quantitative management - team workshops - package design- naming
copy writing - marketing communications - big ideas.
Member Qualitative Consultants Association.
Copyright © 2019 -joyful plate (R) LLC. All rights reserved.
Brand images are the copyright of the original owners. References to products and brands are not an endorsement, rather a point of view on branding trends. Please refer to brand websites for more information. For any corrections to this information please email us and we will update information as requested.
Unsubscribe:you're receiving this email because you have connected with joyfulplate at a food beverage show or on linked in. Please feel free to opt out at any time by clicking below. Thank you.