In almost any habitat where they are found, the tiger is the biggest predator of all. It is a powerful beast, built to hunt, attack, and dominant its prey.

With the Philippines being declared by entities such as the World Bank as "the next Asian tiger economy," it is only fitting to ask: will you eat like a tiger or be eaten by it? That is the main question that the 2013 PMA National Marketing Conference with the theme "Roar of the Tiger" looks to answer.


On June 27-28, 2013 at the Marriott Hotel, the country's leading organization in promoting marketing as a science and profession, the Philippine Marketing Association (PMA) National Marketing Conference will tout the re-emergence of the Chief Marketing Officer (CMO) as a strategist for Philippine companies to be significant contributors in the country's economic rise to the status of "the next Asian tiger."



Fidel V. Ramos
Former President of
the Philippines
Keynote Address

Dr. Erich Joachimsthaler 
Chief Executive Officer of
Vivaldi Partners, Visiting
Adjunct Professor of IESE
Business School, AMERICAN
Facing the Dragon:
Competing against the economic giant
that is China

Jeffrey Hunter  
President Market Inc., 
Licking Wounds and
Striking Back:
Rebounding from the
economic crisis

Jim Lafferty
CEO-British American Tobacco
(Phils.) Limited
Sharpening Our Claws: 
Strategies to succeed in
the wide open global

Richard McCabe 
Regional Strategic Planning
Director, McCann Worldgroup
Catching Your Prey: 
Capturing your ideal
market in the region

Daina Middleton
Global President, Performics
Marketing in the
Participation Age

Mr. Diwa Gunigundo
Deputy Governor
Monetary Stability Sector
Bangko Sentral ng Pilipinas
Economic situation
analysis of the Philippine Tiger Economy

Dr. Ned Roberto
Changing Your Stripes:
Consumer behaviour
changes and the new

Vivek Padmanabhan
PSG Global Solutions LLC
Hunting 24/7:
Marketing in a 24-hour

Prof. Tan Khee Giap
Associate Professor of Public
Co-Director, Asia Competitiveness Institute (ACI), Lee Kuan
Yew School of Public Policy,
National University of Singapore Chair, Singapore National Committee for Pacific
Economic Cooperation (SINCPEC)

Growling with the Best: The marketing
behind Asian economic power houses

Grooming the cubs
Succeeding against the "big brands"

David Sen Lim
Chairman of the Board, My Phone

Rene Dela Calzada
President, TriDharma Marketing Corporation (Kopiko)

We Roar the Loudest
Borderless Marketing

Donald Lim
Managing Director,
MRM Worldwide
Chief Innovation Officer,
McCann Worldgroup Philippines

Global Prey
What it takes to be world class

Oliver Ray Matias
VP for Finance. Liwayway Marketing Corp. (Oishi)

Jose Magsaysay, Jr.
CEO, Cinco Holding Corporation (Potato Corner)

Edgar Caper
Marketing Director, Max's Restaurant


Jos Ortega
Chairman and CEO,
Havas Media Ortega
Chairman and Founder, Brandlab

Hunting High and Low
Maximizing the OFW Boom

Gabby Paredes
President & CEO, Storefront Services Corporation (USSC).

Butz Bartolome
President, Association of Filipino Franchisers, Inc. (AFFI)

Martin L. Paz
Chief Integrated Marketing Officer, Resorts World Manila


Edwin Mapanao
AVP for Marketing of Unahco, 2008 Agora Awardee for Marketing Management, CPM (Asia Pacific).

(include attendance to conference, conference kit, morning and afternoon snacks, luncheon)

PMA Members: 
Regular Rate: P14,000
Premium Seats: 18,000
On-Site: P16,000

Regular Rate: P15,500
Premium Seats: P20,000
On-Site: P16,000

Foreign Delegates:
P20,000 flat rate

For RCBC Bankard cardholders, enjoy a discounted conference fee of P11,500 and the option to convert your payment to 0% installment by calling 888-1-888. As an added benefit, all delegates will be entitled to an automatic Gold Membership status at Resorts World Manila, as well as the free shuttle services afforded to Gold Members.

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Salt & Light Ventures, Inc.
Co-marketing partner of the Philippine Marketing Association  
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Salt & Light Ventures, Inc. is the only Filipino learning events producer and organizer
to have won both international and local awards:
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|Finalist - Cannes Advertising Awards (France), Gold Araw Award at the Ad Congress | 
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Salt & Light Ventures is the sole licensee of Tony Buzan's Mind Mapping Creativity workshops 
and Jay Levinson's Guerrilla Marketing seminars.

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