After a March that was definitely more lion than lamb, April seems to finally be moving in the right direction. And with lots to share in this issue of marlo monthly to definitely keep things moving along from a brand new outdoor gorilla exhibit to celeb-worthy birthday parties April couldn't look more promising!

Speaking of April, this month marks the 18th anniversary of marlo marketing and 18 years of crushing it for brands throughout the U.S.! As our gift to you, every week we share our Industry Insights, a roundup of interesting hospitality, lifestyle, and CPG news. You can check out past issues here and then follow us on LinkedIn to stay abreast of all of the latest & greatest.

Raising a proverbial glass to 18, and continued lamb!
showcase cinemas
The days of throwing together a quick children’s birthday party with a piñata and a game of Pin the Tail on the Donkey may be long gone – but that doesn’t mean planning an epic bash for your youngster’s big day needs to be hard. With Showcase Cinema’s new “Movie Party” package, kids can celebrate like a movie star with a party that is certain to be the hottest ticket in town! Making it even better, parents hardly need to lift a finger (the best kind of party, amiright??).
Guaranteed to make any birthday child feel like a superstar, the Showcase Movie Party package includes a private screening of the film of your kiddo's choice for up to 20 guests, complete with a customized on-screen birthday message and classic movie concessions; we can already smell that buttery popcorn popping! Also included are party favors for all guests, as well as customized movie-themed digital invitations to ensure a cohesive party theme from start to finish!
The new Movie Party package is available now at nearly all Showcase Cinema theater locations in Massachusetts, Rhode Island, New York, and Ohio. With some highly-anticipated family-friendly movies soon hitting the big screen “Sonic the Hedgehog 2,” “Fantastic Beasts: The Secrets of Dumbledore,” and “The Bad Guys” to name a few – there’s never been a better time to party like a movie star at Showcase!

steak 'n shake
Summer can't get here soon enough; we don't know about you, but we're looking forward to hitting the open road for a good ol' American road trip! If you are, too, make sure to keep your eyes peeled for the welcoming glow of Steak 'n Shake; with more than 500 locations across the country, you're sure to come across one on your cross-country adventures.

The originator of the Steakburger, Steak 'n Shake has been flipping drool-worthy burgers since 1934 so – trust us – they know what they're doing. And this summer, we highly recommend that you double the flavor, double the fun with their newest offering: the Double Steakburger Double Cheese. That's right: Double. Steakburger. Double. Cheese. It ain't easy being cheesy, but someone's gotta do it!

Even better, pair it with another menu classic: a hand-made milkshake. Insider tip: download the Steak 'n Shake app and score a free one to wash down all that cheesy burger goodness. Nothing could be sweeter than that!

franklin park zoo
With spring FINALLY in bloom here in Boston, we sure APE-preciate the warmer weather – and now so can the gorilla troop at Franklin Park Zoo! The Zoo’s six gorillas – Little Joe, Kitombe, his mate Kiki, and their three kiddos, Kambiri, Azize, and baby Pablo – can now soak up the sunshine in their brand-spankin' new state-of-the-art outdoor habitat, which just debuted this month.
With leafy trees, a waterfall, climbing vines, and more, the Zoo’s gorillas are now truly #livingtheirbestlife (kinda sounds like a swanky vay-cay, if you ask us!). Best part? You can get up close and personal with these critically endangered creatures within the exhibit’s new central observatory, providing a 360-degree viewpoint of the entire space. Watch the gorillas climbing, playing, and monkey-ing around from within the exhibit while learning more about the greatest of all great apes.
Access to Gorilla Grove is included with general admission, so be one of the first to check it out. Gather up the fam, grab your tickets at, and say hi to our favorite primates under the clear blue skies!