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Today, Los Angeles-based alt/indie pop singer-songwriter and filmmaker myah shares the horror comedy themed official music video for the emo-tinged track "dissolve" out now. Self-directed and edited, myah puts her own cinematic, comedic spin on taking ownership for her own mistakes and heartbreak.
Last month, the musician shared her debut album, i don't know what i'm feeling out now. The full project sees myah learn to fall apart only to piece herself back together on a complete, emotional journey of growth and self-discovery.
Myah sees music videos as an opportunity to embellish her own life experiences and turn them into full-blown cinema. Myah shares,“The opening lyric of dissolve is, ‘uh oh, I’ve done it again’, which is me calling myself out for making the same mistakes and then crashing out over them. If my songs tell the story of my life, then the music videos are the heightened versions of those stories. I think that's why I like directing and editing these so much."
Watch "dissolve" (Official Music Video)
"I love horror comedies, and I couldn’t think of anything more manic than watching someone you love not only break up with you on repeat, but also die. How do you break the cycle?," myah adds.
Staying on theme with past releases, myah continues, "Last year, my video 'the lobby' paid homage to 'Scream,' so with 'dissolve,' I wanted to offer a different perspective on the same franchise. 'Happy Death Day' was also a big inspiration for this video. Above all, my fans know when a myah video drops: I’m taking you to the movies."
The new album, i don't know what i'm feeling, is a confessional, bittersweet reflection on the highs and lows of love and self-discovery. Through 17 tracks, the musician captures falling in and out of love–the butterflies, joy, turbulence, heartache, anger and everything in between–as she comes to terms with love not always being the fairytale it appears to be. Myah shares, "It touches on the crisis you experience as you start to get older and realize that romance and love aren’t what you’ve been told your whole life. It’s toxic and devastating and confusing; it can feel like you’re on top of the world one day and then like your whole world is falling apart the next."
myah is both a musician and an accomplished music video producer who has worked with a long list of illustrious artists including The Marias, Kehlani, Tinashe, Steve Aoki, Oliver Tree and more. Raised in South Florida, myah's sound blends alternative rock, pop, and pop-punk melodies with midwest emo inspired guitar riffs and pulls inspiration from a range of artists like Yeah Yeah Yeahs, Foxing and Modest Mouse. Earlier this year, her fan-favorite music video for "the lobby" won a Telly Award and garnered over 160K views.
Experience the latest visual from myah, "dissolve" out now. The artist's dreamy debut album i don't know what i'm feeling, can be heard here. Stay up to date with the musician and filmmaker–connect via Instagram, YouTube and TikTok.
Watch "glitter" (Official Video)
Watch "dodging bullets" (Official Video)
Watch "hurricane" (Official Video) Watch "now or never" (Official Video)
Watch "notice you" (Official Video)
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