march 2021 #2: out like a lamb
insider info & trends from Nancy A Shenker
Lion and Lamb
Dear friend of theONswitch:

And so, the first quarter ends...

The old proverb is that March comes in like a lion and goes out like a lamb, but we believe that you need a little feline swagger AND downy softness in your business and life. In the second quarter and beyond...
  • Balance aggressive work goals with kindness and inclusivity.
  • "Spring clean" your inner circle and thoughts (and your office too if you haven't done that yet).
  • Stay healthy and safe. We're not out of the forest yet.

P.S. Whether you're a lion or a lamb, you need to move quickly. Here's why.
What's in YOUR baskets? The Easter bunny will be jealous! During the pandemic, we saw a radical shift to digital shopping, with CPG (consumer package goods) and online grocery sales skyrocketing. In fact, some consumer brands (like Pepsi) have launched their own DTC (direct-to-consumer) businesses. Instant treat gratification!

BOPIS (buy online, pick-up in-store) behavior is also on the upswing, with 67 percent of shoppers doing it at least once in the past six months.
nu (and established) clients and projects

Do YOU need help defining and building your brand, getting the right media exposure, and writing compelling content? Please reach out!
Spring Clean Your Mouth

Arizona-based company ORL launched a line of healthier toothpaste, mouthwash, and breath spray (the perfect cure for mask breath).

Do you have a product or technology you'd like us to feature here? Please get in touch!
Spinning yarns

Despite the gamification surge, old-school pastimes like knitting and spinning live on.

In fact, Brown Sheep has survived and thrived for more than 100 years.

Here are more craft trends for 2021.
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Please stay healthy and passionate about your work and life!