If you haven't visited
Charm House Decor
in downtown Salem, you should. This small shop, offering hand-built Farmhouse Style furniture, refinished antique/vintage furniture, home decor & DIY supplies, makes you feel at home from the moment you step in the door. Like most small businesses,
Charm House Decor
has been working to weather the COVID-19 storm. Shop owner Brittany O'Malley shares some of her experiences, thoughts, and ways they have adjusted to survive in this new normal.
Q: How has COVID-19 impacted your business?
We actually closed a few days before it being mandatory to close, we felt that it was best for us, our family and our customers. We were extremely lucky to have loyal customers who supported our online shop during the time we were closed.
Q: What were some of the first things you had to do to adapt, stay safe, and maintain business?
We finished up our website to offer shipping on our smaller items & paint line. We also added a section for our in stock furniture and custom built furniture line that we offered for curbside pick up & delivery once it was allowed.
Q: What was your top priority as you considered how to adapt?
We wanted to try and keep everything as normal as possible for our customers. We added our website & communicated through our Facebook page to still offer our custom orders & hand built furniture. We wanted everyone to still have the opportunity to buy pretty things for their homes!
Q: What part of your business has been most challenging to adapt?
Shipping. We added our online store and shipping our smaller items due to COVID-19. There was definitely a learning curve because we’ve never really shipped items before except for super small items that fit into an envelope when we sold jewelry in our Etsy shop.
Q: What change has your business benefited from the most?
Time. Throughout the beginning of the shut down we used our time to start our website that we’ve needed to do for quite some time. We also had time to collect our thoughts of what we want for our business. We know we want to expand further into our online sales & also expand our hand built furniture line.
Q: Are there any changes that have modified your business model that you plan to maintain going forward?
We added our online store and it has been amazing. We will continue to add new items and offer shipping on our smaller items to our customers who live further away and don’t get to come into the shop as much.
Q: What are your current operating hours and protocols?
Thursday - Sunday from 11-3. We have been continuously sanitizing our door, counter & highly touched areas. We also put a sneeze shield at the checkout & will be wearing our face masks & appreciate our customers doing so as well, but aren’t requiring it.
Q: How do people find you online?
Q: As a business owner in Salem, what message would you like the Salem community to hear?
Please shop local! It’s super important, especially during these times!
Thank you Charm House Decor!