may 2015
studioexpresso eZine
Since 2000 
 
At Capitol Studios in Hollywood, recording the score for Get in the Way.  
L -R: Camara Kambon, composer, piano, Harry McKenzie, drums, Javier Vergara, tenor sax, Gabe Davis, Bass, Rafa Sardina, Sound Engineer.
 
This month we watch a Derby that races for a cure, fly with a black bird, visit an LA film composer who likes to develop new artists. Read a book on DIY marketing, face A&R, Hear upcoming releases and more...  
As always, big thanks to our 24,000+ readers and studioexpresso's community of
studios, composers, arrangers, and producers who create music that lives and moves.
Congrats to those of you have renewed.  Enjoy production work, industry networking and more... Renew today. Thank you! 
studioexpresso   
In This Issue
Meet Producer Spence
Renew studioepxresso Today!
Where ATCs Play I Get The Engl Bundle
J Cole
Watch studioexpresso interviews!
Face A&R
studioexpresso on YouTube Chl
Bock Microphones
Duo De Lux
The Hammond Corner I Meet Chris Mulhall

 

 

 

Andrew K. Spence   
Film Composer  l producer I musician I studios

 

 

Producer Andrew Spence is classically trained and has worked in various mediums of jazz, EDM, and Film.  "I think chords are amazing, just one variation can put us in a blues, rock or jazz feel," says Spence who is always open to  'new harmonic concepts.'  Spence's scores have graced indie to top A- and B-List films to include: music production and soundscapes for Sam Raimi's, 'Drag Me To Hell', Priest (co-production with Christopher Young),  music producer and musician for the Johnny Depp film, 'The Rum Diary', to the massive 'stylistic' orchestral score for the internationally released 'The Millennium Bug' - to name a few.

Andrew easily transfers his arranging skills from the film medium to music production.  "Same techniques used in film apply. I like to add color and drama to a production.  A song can tell the story through good lyrics and an emotional orchestration, be it a  jazz ballad, rock, hip hop or pop."   
Andrew who has collaborated with top mixers like Grammy-winner Rafa Sardina, sums up his mixing philosophy: "I listen to what the artist wants and offer a sonic concept to achieve those goals. Technology is on our side. I hear an Analog vibe coming through my mixes," says Spence who achieves the sound through a combination of Analog outboard gear and Digital analog emulation plug ins. "In the end the mix starts with great EARS!"
We asked Andrew about the current music industry landscape and here's what he had to say:  "It is a fast paced & dynamic industry. There are so many new ways of getting your music heard and monetized. At the end, it all starts with great songs and production.  Radio and marketing is still key to getting your music out to masses." Though Andrew has  co-written with many established artists, he still  likes to show young artists how to get more out of their songs by writing together or finding the best material for them. "Not all great singers are songwriters. But, everyone needs good material."

Andrew's favorite studio gear includes: Summit Audio EQP 200B Tube Equalizer, Peluso P-49 Tube Mic and UAD Apollo interface.  

Remember this name. Ladina Spence is one of Andrew's recent productions and a good example of successful artist development. When asked to describe the process, Andrew simply says: "Believe  in your talent. It all has to start with great music. And never give up as the break you have been working so hard for is just around the corner! "

Read more here   

 

 

Blackbird, The Studio, Where ATCs Play!

 

According to John McBride If he only had one day to live, he'd spend it in the studio tracking!  It's this tremendous power of music that has inspired McBride and his team at Blackbird studios in Nashville. "...by the end of the day you've got a song, and that song could change the world. What could be better than that?" 
McBride loves helping people make great music. "The studio should inspire the artist to his or her creative peak, and I've worked hard to make Blackbird a place where absolutely nothing stands in the way of the artist's very best work," says McBride who has been - and continues to be - wife, Martina's FOH engineer since long before she released her first album (The Time Has Come, 1992). Incidentally, the name of the studio honors McBride's favorite band, who recorded 'Blackbird' in 1968 at Abbey Road Studios. Citing the life-changing impact of the Beatles on a boy growing up in Wichita, Kansas, McBride now owns over 15,000 pieces of Beatles-related vinyl!

Of Blackbird's seven big control rooms, six use ATC   SCM300ASL or ATC SCM150ASL soffit-mounted loudspeakers either in stereo or surround-sound configurations. Moreover, Blackbird keeps a healthy stock of ATC SCM20ASL and ATC SCM50ASL nearfield monitors that clients can request in any room. 

"It's a visceral, emotional experience for me and for the client, but it's also extremely accurate and revealing. I always know that when I get something sounding right on the ATCs, it's going to sound right everywhere else,"  says the studio owner McBride.

 
Blackbird's clients include: Bruce Springsteen, Tim McGraw, Miley Cyrus, Bon Jovi, Kenny Chesney, Lionel Richie, Sheryl Crow, Dolly Parton, Buddy Guy, Kid Rock, Mariah Carey, and Yo-Yo Ma.  

 

Other ATC Owners: George Massenburg, Bruce Swedien, Rafa Sardina

Ed Cherney, Tom Petty, Lenny Kravitz, T Bone Burnett, Ryan Tedder, John Rodd, Niko Bolas, Glen Ballard, Dennis Sands, Shawn Murphy, and Alan Myerson, to name a few.   

For the latest info on ATCs  contact  Brad Lunde at TransAudio Group 702-365-5155    

 

 


Plug Me In



Craig Bauer recently mixed a track for the POP/EDM artist, Svrcina. He shares some of his mixing and production techniques via Plugin Alliance article here. See if you can hear his use of  high pass filters on the vocals and in the bridge listen to the various filter effects on the lead vocal delays. 
 
California's Plugin Alliance offers pro audio industry-leading plugins from acclaimed developers such as Brainworx, SPL and elysia with customer-friendly prices, licensing procedures and financing options.
This month ENGL's renowned E765 and E646 Victor Smolski amps are now available in native formats for the first time, and the bundle also includes the precision Brainworx bx_tuner plugin.  ENGL's high-gain tube amps have shaped the tone of a who's who in metal and hard rock guitar for the last decade, and that's showcased brilliantly with legendary shredder Victor Smolski's signature E646 VS plugin. By contrast, the vintage-minded E765 plugin runs the gamut from warm cleans to classic rock crunch. Both plugins are available separately for $149 MSRP each. However, combined with the bx_tuner, the ENGL Amp Bundle can dial in any guitar color on the rock and roll palette for $229 MSRP, a total discount of 28%.

 
Even better, ENGL Amp Bundle puts priceless signal paths and years of recording experience a mouse click away with an Auto mode that can step through each amp's 64 expert Recording Chains while you play. Brainworx founder and CEO Dirk Ulrich, a rock producer for 15 years for the likes of Dream Theater, Toto and Roadrunner Records, crafted the Recording Chains at the lavish Brainworx Studio, capturing three ENGL cabinets with up to nine high-end vintage and modern microphones through a rare Neve VXS72 console and high-end outboard EQs from Millennia, SPL and elysia. 
"ENGL amps have long been a favorite of mine for both stage and studio," Ulrich said. "I really dug deep to capture the tones used on so many of the recordings I love." View it here

The roster of elite engineers and producers joining the PlugIn Alliance network is growing rapidly. GRAMMY Award winning mixing engineer, Craig Bauer, Khaliq Glover (Michael Jackson, Prince, Justin Timberlake) and Rafa Sardina  (Calle 13, Placido Domingo, Lady Gaga) among them. Watch the PlugIn Alliance interview at After Hours Studio...here     

ATC SCM20PSL Passive 2 Way Monitors in studio G, Brooklyn where Puss N Boots perform "Don't Know What It Means 

" was recorded live   

 

 

1973 WINS RESOLUTION AWARD  

 

   

MSRP: $1,825.00
The Drawmer 1973 is now shipping.

Ivor Drawmer, veteran designer and manufacturer of boutique high-end audio processors, has earned a 2014 Resolution Award for the new Drawmer 1973 three-band stereo FET compressor. The Drawmer 1973 benefits from Ivor's deep, thirty-plus years of experience building best-in-class signal processors and is unique in its combination of three critical attributes: its controls are remarkably easy to use, its price is low, and its sound is, of course, beautifully musical. "The Drawmer 1973 multiband compressor is the kind of tool that mix and mastering engineers will find so useful they'll wonder how they ever got by without it," said Brad Lunde, president of TransAudio Group, Drawmer's U.S. distributor.  

 

For the latest info on ATCs or Drawmer contact  Brad Lunde at TransAudio Group 702-365-5155
 
 
Trans Audio Group 

   

 

Forger Masters Perfect 

 

(L to R)  Nova Renay, Barry Keenan (IPK), Blake Padveen, Matt Forger, (Bottom L to R)   Jake  Hansen & Danny Warren

 

Legendary Engineer " Matt Forger" (Michael Jackson, Paul McCartney) mastered the new single " Perfect" by former "Liquid Planet" Vocalist/Guitarist Danny Warren. "Perfect" was Produced by Danny Warren & Barry Keenan. Warren's new video single "Perfect" will be released on June 9th 2015 on Scar Baby Music.
For more information contact scar baby music@yahoo.com

 

 

 "Kentucky Derby Races for a Cure" fundraiser at Studio Trilogy
 
Studio Trilogy in San Francisco recently donated studio space and sponsored the "Kentucky Derby Race for a Cure" fundraiser.  Attendees packed the studio and watched the televised Kentucky Derby, known as the "The Fastest Two Minutes in Sports."  Event organizer John Clamme is one of 20 men and women in the Bay Area competing to be named "Leukemia & Lymphoma Society's Man & Woman of the Year."
Each year, in communities across the country, passionate candidates engage in an exciting competition to earn the title by raising funds for LLS blood cancer research.  The candidates compete in honor of children who are local blood cancer survivors, the Boy & Girl of the Year.
Every dollar counts as one vote and the titles are awarded to the man and woman with the most votes at the end of ten weeks. The top local fundraisers in the country win the national titles. To date, these dedicated leaders have helped LLS invest more than $1 billion in research to advance breakthrough therapies that are saving lives today and helping us all achieve the LLS goal of a world without blood cancers.   http://www.mwoy.org/

 


 Trans Audio Group  

 

tag crew
l-r: Richard, Todd, Janis and Brad at Trans Audio Group    
 
 

 For the latest info contact   

TransAudio Group, founded by industry  veteran Brad Lunde, has quickly become the premier US importer/distributor and/or US sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm. TAG product line includes A-Designs (USA),  ATC Loudspeakers (UK),
Questions- pricing, availability and dealer locations please email sales@transaudiogroup.com

 

    

MountainGate Country Club --  minutes from downtown LA!
Noon Shotgun Start
  

 


Picnic on the Grass!
Free concert   

     

Sat Aug 29, 5-7pm

Brent Fischer + The Clare Fischer Latin Jazz Group 
featuring: Luis Conte and more...  

LACMA  

  

 

 

 

   

 
studioexpresso and Trans Audio Presented Production Panelists at 2015 Hot Zone at NAMM 
l-r: Claris Sayadian-Dodge,
Cheche Alara (Latin Grammy Awards,The Jimmy Kimmel Show, Bonnie Hunt Show) 14x Grammy-winning Rafa Sardina (Lady Gaga, Placido Domingo, Calle13) , Ellis Hall  "The Ambassador of Soul" (Ray Charles, Boston Pops, Tower of Power) and  Grammy-winning Brent Fischer (Usher, Clare Fischer Big Band, Elvis Costello & The Roots).   
Alex Acuna (Randy Newman, LA Phil).
23x Grammy-winning Dr Al Schmitt (Diana Krall, Paul McCartney, Jefferson Airplane)
 Kenny Aronoff (The Smashing Pumpkins,  Bob Dylan, Uncommon Studios ).

 
  

 
    

    

 

 

Face An A&R 
Warner/Chappell Music (WCM), the music publishing arm of Warner Music Group,  announced the promotion of Katie Vinten to Vice President, A&R. She previously served as Director, A&R. Based at the company's Los Angeles headquarters, Vinten will continue to scout, sign and develop new and established songwriting talent. She will continue to report to WCM President, North America, Jon Platt.
"She's an exceptional publisher who time and again brings out the best in our songwriters. Katie is a star who has only just begun to show us the depth of her talents, and I'm excited to see what's to come," said Platt.
"... I love the process of taking talented songwriters to the next level by providing a level of service and commitment they simply will not find elsewhere.  Warner/Chappell is an incredible environment where we aim to cultivate a songwriter's career at every level, and I'm thrilled to be a part of it," said Vinten.

Atlantic Records named Shawn Barron to VP, Urban A&R back in November 2014. Barron is based in the company's Burbank office. He started at Atlantic Records five years ago as Urban A&R Manager. During his time he has signed and worked with such artists as Diggy Simmons and Ty Dolla $ign, whose most recent Beach House EP has spawned two gold singles "Paranoid" and "Or Nah". Barron has also helped out on releases from Lupe Fiasco, Wiz Khalifa, B.o.B. and Trey Songz among others. Next up is Ty Dolla $ign's debut album which will be out early next year along with music from Barron's new signing, singer/songwriter PJ, who will release an EP in '15 as well. 


  Marketing Panel at UCLA  

l-r: Producer Jeff Weber, Sydney Alston, Claris Sayadian-Dodge, Bobby Borg, Kyle Garcia, Danny Warren

 

Students had lot of questions from panelists who were guests of Bobby Borg's class at  UCLA Haines Hall in May.  The topic:  Music Marketing for the DIY Musician, same title of Borg's new book.  

Branding expert and instructor Borg who recently released his book "Music Maketing for the DIY Musician" via publisher Hal Leonard even had one of his former students on the industry panel.
Students wanted to know about fan perception, how to develop careers in music as a producer, musician/songwriter, manager.  

Additionally . Guest panelists talked about product and service development and innovative strategies that lead to income generation. All panelists emphasised the importance of creating of quality work be it in the studio or on stage.

 

On The Fortune List  

Remember the '07 remix "I Get Money: Forbes 1-2-3 Billion Dollar" by Sean "Diddy" Combs, Jay Z and 50 Cent? Now less than a decade later, according to Fortune magazine, rappers are closing in on ten-figure wealth.  Combs is the leader of the pack with an estimated fortune of $700 million.  His new venture Revolt TV, the music-focused, multi-platform channel of which he's the majority owner.   Dr. Dre ranks second with $550 million, and Jay Z, in third place with an estimated $520 million. Dre's Beats controls an astounding two-thirds of the premium headphone market, with annual sales reportedly in excess of $1 billion. Jay Z's fortune continues to grow with nine-figure deals ($204 million Rocawear sale in 2007 and his $150 million pact with Live Nation in 2008). More recently his Roc Nation record label and management firm added a sports agency (with deals like Robinson Cano's $240 million monster agreement) and Tidal is rising.   Bryan "Birdman" Williams with a net worth of over $300 million  with brother Ronald "Slim" Williams cofounded Cash Money Records two decades ago --roster includes Drake, Nicki Minaj and Lil Wayne. Birdman has also diversified with Cash Money Content, GT Vodka and the YMCMB clothing line  

 

Pre-screening at United Recording are (L-R) CJ Vanston, Ross Hogarth, film director Denny Tedesco, Steve Genewick, Suzie Katayama, Dave Pell, studio manager Robin Goodchild, Jack Joseph Puig, and Clark Germain.   
Photo by David Goggin. 

A United Screening
Before the era of The Wrecking Crew, the record industry was primarily in New York, London and Detroit in the late 50's and early 60s.  In the mid-60s, much of that mainstream activity was centered in LA and the West Coast. The Wrecking Crew session players were recording around the clock and anonymously responsible for the sound of the Gold records that dominated the charts. "The Wrecking Crew" was a nickname coined by drummer Hal Blaine for the group of young, hip session musicians that played on countless hit records and replaced the traditional coat & tie sessions of the past. A new documentary "The Wrecking Crew," which depicts the era when a small group of session players dominated the record charts, was screened in United Recording's Studio A, where many of the legendary sessions actually took place.  On hand for the catered event were a gathering of 90+ musicians and fans, along with the film's director Denny Tedesco.



Come play! It's  Monday, June 29, 2015, at MountainGate Country Club, with the shotgun start at 12:00 noon. The event is again being organized by seasoned event producer Karen Dunn of KMD Productions LLC and will support the music program at A Place Called Home, a dynamic community center and safe haven in South Central Los Angeles where underserved youth 8-21 years old are empowered to take ownership of the quality and direction of their lives through programs in education, arts, and well-being. Recording veterans Ed Cherney and Al Schmitt will return as Honorary Co-Chairs for the afternoon's festivities. 
Dunn is now accepting participation entries, whether as sponsors, golfers or both. In addition to the 18 holes of pristine golfing, the day will include a $1 million shoot-out opportunity, a hole-in-one Hyundai giveaway, a Bartels' Harley Davidson motorcycle hole-in-one giveaway, scotch tasting, great food, poker, a "19th hole" and more. The picturesque course, designed by legendary golf course architect Ted Robinson, is centrally located, not far from downtown L.A. The course features beautiful views, a driving range, putting and chipping greens, and much more. Dunn and the industry veteran Rose Mann-Cherney will be driving the "world famous tequila cart" to make sure all of the day's participants are playing their best.  New this year is live streaming on the 6th hole from   Absolute Live Productions with CEO Dave Rosen. The transmission of this live stream will be utilizing the TVU 8200 HD wireless cellular backpack. 
studioexpresso is among the confirmed sponsors to include: Audio-Technica, Clyne Media, Bob Hodas Acoustic Analysis, Guitar Center Professional, AES, Hotel Angeleno, Hyundai, Icebox Water, JBL, NAMM, The Recording Studio Insurance Program, Sterling Audio, Transaudiogroup, United Recording Studios and Westlake Recording Studios, with more being added. Hyundai will once again be taking the winning foursome to their Hyundai National Invitational in Vegas. "Think of it like an annual retreat to relax and meet industry friends! An opportunity for networking and exchanging ideas. I look forward to it every year and hope you can join us," says studioexpresso's Claris Sayadian-Dodge.
For sponsorship information and to register, click here, or call Karen Dunn at 925-708-0307.  
 
 
 

Letterman Says GoodBye And Thank You! 

David Letterman's final show played like the Fanfare for the Common Man.
He gracefully thanked his crew, musicians, his fans and his wife and son. As the saying goes: Show me who your friends are and I'll tell you who you are? 

US President Gerald Ford opened the show, informing the viewers, "Our long national nightmare is over."

They were then echoed by George H.W. Bush, Bill Clinton, George W. Bush and President Obama.

"Letterman is retiring," Obama added, before Letterman appeared next to him: "You're just kidding, right?" he asked.

After 33 years  and more than 6,000 shows
 in late-night TV. A Graceful Exit. 
 

 

 

RIP King of Blues I  BB King
September 16, 1925 - May 14, 2015 

King was recipient of a National Medal of Arts, a National Heritage Fellowship from the NEA, a Presidential Medal of Freedom, Kennedy Center Honors and is a member of both the Rock & Roll Hall of Fame and the Blues Hall of Fame.A 15-time GRAMMY winner and 1987 Lifetime
Achievement Award recipient, B.B. pioneered the electric blues as we know it today. He is on the list of the 100 greatest guitarists of all time, just below Jimi Hendrix and Duane Allman. King was known for hits such as Lucille, Sweet Black Angel and Rock Me Baby, and The Thrill is Gone. He produced 43 studio albums over the course of his long career. King continued to tour extensively, averaging over 250 concerts a year,
even though he was in his eighties. In the 1990s, King opened a chain of blues clubs, starting with the B.B. King's Blues Club on Beale Street in Memphis, followed other outlets in Los Angeles and New York and most recently Foxwoods Casino in Connecticut.   
 

Robert Redford whose grandson is a member of the class of 2015 at Colby College's 194th commencement delivered the keynote address
"Focus on two words: hope and collaboration," 
said the iconic independent filmmaker who founded the Sundance Film Festival.  

 

Help fans find you easily and contact us to update your studioexpresso profiles with social networking links (sample: Kenny Aronoff).
Simply send an email to claris@studioexpresso.com  or call 818.990.3031 and tell us your artist story and say "I want to RENEW!"

 

Until next month, express yourself!
Music lives and moves. 

 

Claris Sayadian-Dodge, Founder I Editor studioexpresso
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Kenny Aronoff at NAMM HotZone

 
 
 
bx_refinement's intuitive controls let you adjust various aspects of the sound with ease.  it combines several characteristics found in ultra-musical tube-based equipment to give you an effective tool that is easy to operate with  precise visual feedback. The Harshness Control allows you to eliminate unpleasant high frequencies from complex signals and mixes.

 


 "ATC founder, Billy Woodman, and his team of R&D engineers never tire in the pursuit of perfection, and our request for a smaller monitor has led them to develop the SCM20PSL Pro MkII." The ATC SCM20PSL MkII is based around the ATC 6.5-inch "Super Linear" LF driver with integrated midrange, utilizing the same ATC developed SL technology used in our larger nine-, twelve- and fifteen-inch based monitors.

www.transaudiogroup.com

 




Winner of Best Rap at Billboard Awards J Cole

Established by Jermaine Cole, better known as J. Cole, the Grammy-nominated artist and producer's label

Dreamville is the label of "the creators of stories."   

With a growing roster of talent the label is home to such artists as Bas, Omen, Cozz and producers like Cedric Brown, Ron Gilmore, Elite and more.  

 

 

J Cole's album name is derived from the address of J. Cole's actual childhood home in Fayetteville, North Carolina. The project is a meditation on the value of love relative to worldly success
Catch him July 19 at The Staple Center

 

 

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Ben Lilly of ATC 

 
Brad Lunde with Dave Hill 
 

 

 

 

 

 

 

David Bock has now captured the sound of the vintage Neumann U47 tube microphone in the new Bock 407. As with Bock's other products, TransAudio Group will distribute the Bock 407 in the United States.  

 

  

 


 

HAMMOND CORNER
at Church Keyboard Center
 


The Hammond  Corner 
The Sound . The Soul . The One 
at 
2295 E Foothill Blvd.  Pasadena  

  

watch here 

 Sign Up here for Hammond Workshops here


Free Leslie Studio 12 with XK-3 package



Come check out this powerhouse package, suitable for studio, stage or worship center.  We'll throw in a Leslie Studio 12 (a $1,495 value) when you purchase a complete Hammond XK-3 package (includes bench).  Please call Nelson at 909-599-7899 to schedule an appointment to audition the XK-3
 Click here to
 
   
Free Hammond Accessory Pack
with SK1-73 or SK-2
 
These Hammond accessory packs include an EXP-20 expression pedal, cables and a Hammond cap (a total value of $300)....and lots of space in the backpack for your stuff, including a laptop computer.  Free with purchase of an SK1-73 or SK-2 during the month of April, 2015.



Featured Hammond Artist


This month's Hammond artist comes to us from Melbourne, Australia.  
Chris Mulhall is a multi instrumentalist with a passion for songwriting and has been around music from a young age. Studying sound engineering & production, his love of performing took over as he fell into the local scene playing venues, bars and cafes through the city.  Most notably Chris has been playing keyboards for the artist Vance Joy since the project's early beginnings and has expanded as a player/performer over numerous international tours with Vance to include the upcoming LA dates at the Staple Center 8.21-26 with Taylor Swift.
  

Atlantic recording artist Van Joy recently won The International Songwriting Competition grand prize.   "Writing songs is what gives me a feeling of purpose. I'm proud to receive this award voted on by my songwriting peers." Other Prizes Won by Vance include $25,000 in cash plus $45,000 in services and merchandise, including a gift package from HAMMOND USA (co-sponsors of the Competition) which included a HAMMOND Sk1-73 and a complete Accessory Package.  

 
For Hammond and Leslie products in Southern California contact CKC 909.599.7899
or visit Church Keyboard Center in Pasadena


Jamison Ross is the winner of the 2012 Thelonious Monk International Jazz Drums competition. On June 23,
Ross will be releasing his self-titled debut album, Jamison, via Concord Jazz
A gifted composer, arranger when Ross won the Monk competition, no one knew that he could sing!  "When I took on the quest to record my first record, I was torn between my heart as a drummer and my heart as a singer.  Ultimately, I was compelled to take a journey that incorporated my voice as part of my sound," says 27-year-old Ross.  

 

Infused with jazz, blues and genuine soul, the album offers 12 tracks. 
Mixed in with classics are some of Ross' own compositions including "Emotions," a lyrical narration of Ross' personal perspective on the journey of life, supported by a danceable rhythm. 

 

The album features guitarist Rick Lollar, bassist Corcoran Holt, saxophonist Dayve Stewart, pianist Chris Pattishall, organist Cory Irvin, and trumpeter Alphonso Horne III - all of whom Ross has cultivated a soulful chemistry with dating back to his college years.  Also on deck is special guest pianist Jonathan Batiste, who plays on four songs.

 

 

 

 

 

 

 

 






 

Music Marketing for the DIY Musicians
by Bobby Borg
Amazon
Here you learn everything you need to know on how to create and execute a plan of attack on a low budget.
A musician himself, Borg shows artists how to take control of their own destiny, save time and money, and eventually draw the full attention of top music industry professionals. ver 25 years' experience in music as a former recording/touring artist for Warrant, Beggars and Thieves, and other groups. He teaches at Musicians Institute, UCLA Extension, and Berklee College of Music. Borg is the author of The Musician's Handbook and over 1,000 magazine and blog articles. He is VP of Special Events for the American Marketing Association and founder of Bobby Borg Consulting, where he assists rising music professionals globally.














Make Time To Hear De Lux


Talking Heads + disco = De Lux  

ok, the updated 2015 version! 
They even got KCRW's attention and will be featured in their summer nights concert on Sat June 6 at 7:30pm -
1 Colorado, Pasadena.    

The Glendale-based duo, comprised of 22-year-olds Sean Guerin DeLux and Isaac Franco (founders and multi-instrumentalists) met while skateboarding and were actually in another band together before splitting off on their own.

They recently signed to LA label Innovative Leisure (home to Hanni El Khatib, Allah-Las, and Classixx among others) and will release their full length in the Spring.

But first, we have a 5-track EP which is being released by Scion AV and is available as a free download. 

The release is headlined by the track "Better At Making Time."   

They just announced a brand new record called Generation, and are streaming the lead single "Someday Now" to celebrate.

 

 

 

Want to discover more act like DeLux - check out https://soundcloud.com/scionav      

 

 

 

 

 

 

 

 

 

 


Slice of Apple in Cupertino  

Remembering Steve Jobs 

 



Norman Foster is the desiger of Apple's $5 Billion "Spaceship" Campus in Cupertino, CA.  Costing more than the new World Trade Center complex, it features 3.7 miles of curved glass wrapping around the office building, concrete ceilings will be carefully cast then lifted into place, museum-grade stone-infused flooring will replace standard concrete, and most infamously, gaps between surfaces promise not to exceed 1/32 of an inch (vs. the U.S. build standard of 1/8 of an inch).
The design uses 80% green space run on 100% renewable energy.
"Don't remember me as your client, remember me as your team," said Jobs to Foster in the beginning.
All in the details! Take a peek inside the development of Apple's new headquarters in this video and enjoy an absurd minimalist spectacle coming soon!  It will be one of the most iconic buildings that will exist in the world once it's finished in 2016. Watch the progress as of March of this year.

 

 

 

Thank you Steve Rosen for the in-depth interview with Michael Beinhorn  here for Ultimate Guitar. 

  

 

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