Cherry Tree Advises

King Technology, Inc.

 
 

INDUSTRY:

Consumer, Industrial



DESCRIPTION: 

Water Treatment Products for Hot Tubs and Pools

 

TRANSACTION TYPE:

Strategic Advisor to Acquirer

 

Overview:

In October 2025, King Technology, Inc. (“King”) announced its acquisition of Unique Solutions of North Dakota LLC, manufacturer of Ahh-Some Watercare and its affiliated Hot Tub Serum and ScumRay brands (“Ahh-Some”). King is a leading innovator in residential hot tub water care products, while Ahh-Some is an industry-leading manufacturer of cleanser products that purge the inside plumbing of jetted tubs, hot tubs, swim spas, pools, and household appliances. The acquisition of Ahh-Some expands King’s hot tub water care product portfolio.


“Ahh-Some and Hot Tub Serum brand products are the perfect complement to King’s vision of enriching the lives of consumers with simple solutions that allow them to relax and enjoy their hot tubs,” said Mike Noer, President and Chief Executive Officer at King Technology. “We’re adding world-class jet cleanser products along with other hot tub water care solutions to King’s portfolio and joining forces with a knowledgeable team at Unique Solutions. Together, we’re building a complete system of simple, effective water care for hot tub owners and providing increased value for our pro dealer and hot tub manufacturer partners,” Noer added.

Cherry Tree's Role:

Cherry Tree served as exclusive buy-side M&A advisor to King, helping to identify numerous acquisition targets across a variety of suitable verticals, including specialty chemical-based cleaning products. Cherry Tree supported King on its evaluation of Ahh-Some, including financial modeling, due diligence coordination, and negotiation of key transaction terms and definitive agreements.

“Cherry Tree’s disciplined leadership and deal-making experience were invaluable in helping King navigate our first M&A deal. They guided both parties with professionalism and balance, providing clear structure for our team while keeping the process straightforward and productive for the seller. Their steady hand helped keep the transaction moving quickly, without ever losing focus on achieving a positive outcome for everyone involved.”


– Mike Noer, President and Chief Executive Officer, King Technology

About the Companies:


About King Technology, Inc.

King Technology, Inc., based in Minnetonka, MN, is a pioneer in water care innovation since 1979. With decades of experience, the company delivers solutions that simplify residential water maintenance for pools, hot tubs and swim spas.


For more information, please visit kingtechnology.com.


About Ahh-Some

Ahh-Some Watercare, based in Kindred, North Dakota, is a specialty manufacturer of advanced water-system cleaning solutions for hot tubs, spas, jetted baths, swimming pools, and other household appliances. Their signature gel- and liquid-based products are designed to improve water quality by removing hidden biofilms, bacteria, yeast and other contaminants that build up in jets, pipes and tub plumbing.


For more information, please visit ahhsome.com.


Cherry Tree & Associates

Cherry Tree & Associates is a private investment banking firm headquartered in Minneapolis, Minnesota. Founded in 1980, it specializes in M&A transactions for both buyers and sellers of middle market companies. Additionally, it conducts private placements for high quality, entrepreneurially managed growth companies, provides strategic advisory services for CEOs and boards of directors, and prepares fairness opinions and other valuation services.