Beverage innovation is moving well beyond traditional soft drinks and coffee. But which emerging products and attributes have genuine potential in foodservice?

Foodservice IP's completed 2026 research examines consumer demand, operator interest, and opportunities for manufacturers to bring new beverage concepts to market.

Key findings include:

• 95% of operators say visual appeal is extremely or very important to the success of premium-priced beverages.
• 81% of operators offering frozen beverages cite equipment costs as a barrier to expansion, while 78% cite labor requirements.
• 79% of operators are considering adding wellness shots within the next 12 months, despite limited current penetration.



Based on 500 consumer surveys, 230 operator surveys, and industry interviews, the research helps manufacturers identify opportunities, prioritize innovation, and strengthen their go-to-market strategies.