What It Takes To Grow Successful Real Estate Agents In Today’s Market

Chicago Agent Magazine

In a residential brokerage industry increasingly defined by consolidation and the latest technology, what do agents really need from their brokerage to grow their business in today’s market? In a recent Chicago Agent Magazine op-ed secured by Taylor Johnson for client Baird & Warner, company President and CEO Steve Baird challenges the industry’s tendency to view technology as a cure-all, arguing that while innovation remains an essential piece of the puzzle, real-world agent development is built through mentorship, accountability and accessible leadership. He makes the case that agents thrive when they have managers and support teams that take an active role in their professional growth, providing guidance and coaching tailored to their individual goals and market. Baird also highlights the importance of local leadership fostering collaborative cultures where agents feel heard, supported and empowered. The column, which was the inaugural installment of a new opinion series launched by Chicago Agent Magazine, not only reinforced Baird & Warner’s longstanding commitment to investing in people, but also offered a meaningful perspective that resonates with all agents — regardless of which brokerage they call home.



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