Research from Rich Products found that 61% of consumers purchasing plant-based are either already regular purchasers or are trying to grow their plant-based purchases.
“It’s not surprising that consumers are so loyal to the plant-based category,” Julie Altobello, senior marketing manager, health & authenticity at Rich Products, told The Food Institute. “Consumers are selecting plant-based options because it delivers on several of their needs it’s not just about taste or health or sustainability – it’s about all of those things and more.”
