Hi Lisa,



What if you could cut your direct mail costs while making your campaigns more effective? Good news—the 2025 USPS Promotions Calendar is packed with opportunities to save up to 6% on postage while enhancing engagement with your audience.

In our latest Mailpiece of the Month video, we break down the best promotions for direct mail marketers, including:

✔ Tactile & Sensory Elements (4-6% savings) – Stand out with specialty inks, textured paper, or interactive features.

✔ Continuous Contact (3-5% savings) – Get discounts on follow-up mailings to the same audience.

✔ Integrated Technology (3-5% savings) – Use AI-generated content, QR codes, and mobile shopping for big discounts.

✔ New Add-On Discounts (1% each) – Stack Informed Delivery and Sustainability for extra savings!

With postage rates increasing in July, there’s no better time to plan ahead and lock in these discounts. If you have any questions, we’re happy to help—just reply to this email or give us a call!

Check out this month's 

Mail Piece of the Month Video.

Contact us:

Erik: EFormica@fmidm.com

Lisa: LFormica@fmidm.com

Phone: 215.464.0111

Thanks for watching!