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Oct. 14, 2026

NACE Returns to San Antonio: ASA Reimagines a Longstanding Industry Conference

The Automotive Service Association (ASA) proudly brought NACE back to the automotive service industry on September 29, 2026, with a reimagined Leadership Conference at the Hilton Palacio del Rio in San Antonio, Texas. After many years of absence, NACE returned with a fresh approach designed to reflect the evolving needs of today’s automotive repair professionals.

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Thanks to our Sponsors:

Federated

2026 MSO Symposium Panels Bring the Biggest Names in the Industry to the Stage

The 15th annual MSO Symposium will be held in Las Vegas, Monday, Nov. 2nd. This year’s meeting will host three senior-level executive panel discussions featuring speakers from Allstate, RB Global, Boyd Group, Caliber, Classic Collision, Crash Champions, among others.


As claim frequency declines and total loss rates continue to rise, collision repair organizations are rethinking how they drive growth. Representatives from Certified Collision Group, CollisionRight, Puget Collision, and Quality Collision Group come to the stage for a look at adaptation strategies in Navigating Revenue and Growth Amid a Changing Market. READ MORE


Each webinar will be held 
in the following time zones:

10-11 a.m. PT / 11 a.m.-Noon MT /
 12-1 p.m. CT / 1-2 p.m. ET


The Keys to Your Financial Success: Understanding the Numbers

Oct. 21

Presenter: Cecil Bullard, The Institute


The numbers can be your best friend or your worst enemy. Shops that track and truly understand their numbers have the best chance of creating the success they desire. In this session, industry veteran Cecil Bullard breaks down the financial fundamentals every shop owner must know. Attendees will learn how to set realistic financial goals, interpret their P&L and balance sheet, and spot problems in their business before they become crises. This webinar distills Cecil’s full-day financial workshop into a focused, highly practical session tailored for busy shop owners.



Key Takeaways:

  • Identify the key numbers that matter most in your shop and where/how to find them.
  • Use three essential calculations for setting effective financial goals.
  • Understand the difference between management numbers and financial numbers—and why both matter.
  • Read and interpret your Profit & Loss and Balance Sheet with confidence.
  • Learn why “break even” is not good enough and how to plan for true profitability.
  • Balance your business financially to get the most out of your capacity and resources.
  • Build a basic financial plan to guide your shop toward long-term success.


 

Can't make it live? No problem. Sign up to receive a free video of the live broadcast! 

SPARK - Check Out Our Series

Designed to Help Shops Succeed!

ASA launched a series of short videos, Safe Profitable Automotive Repair Knowledge (SPARK) presented by industry experts, and shop owners designed to help you with tips, tricks and ideas on how to improve your performance in your shops and improve your productivity and solve some of your problems.


Click here to watch the videos. Photo: Dan Stander, ASA Chairman

Introducing New ASA Member Benefit

Every Call Answered. Every Job Booked.

Central is an AI front desk built for repair shops. It picks up your phone, texts and web chat 24/7, answers the routine questions on hours, pricing and location, takes the customer's details, and gets the appointment on the books. Every conversation captured, so nothing gets lost between the counter and the bay.


It works alongside the phone number and tools your shop already runs on, with no new hardware to install and nobody extra to hire.


ASA members get 30 percent off first 12 months.


WATCH A TWO MINUTE DEMO

CENTRAL FOR ASA MEMBERS   

DOWNLOAD THE FLYER 

AMi Special Price Until the End of The Year

If you would like to start your journey with Accredited Automotive Manager (AAM) or the Accredited Master Automotive Manager (AMAM) email trishab@asashop.org for the details.

What's New on The Hill

Robert L. Redding, Jr.

ASA's Washington, D.C. Lobbyist

ASA “Driven by Policy” Legislative Newsletter

Every two weeks, ASA will send you a new edition of a newsletter called "Driven by Policy." Of the thousands of bills introduced each year in Congress and state legislatures, this newsletter will help distill the legislative developments that matter most to you as an auto repair professional on just one easy-to-read page. 


Click here to sign up to receive the Repair Policy Scan Tool newsletter and other Taking the Hill alerts.

NHTSA Announces Effort to Modernize Vehicle Lighting Standards

On Monday September 21st twenty-seven U.S. House Democrats sent a letter to President Donald Trump urging the administration to maintain strong protections for the U.S. automotive industry, its workers, and national security amid growing competition from China.  READ MORE

Trump Announces Plans to Increase Tariffs on Canadian Automobiles and Auto Parts

On August 24, 2026, President Donald Trump announced plans to increase tariffs on Canadian automobiles, automotive parts, and steel to 50% beginning on January 1, 2027. READ MORE

Click here to read more from TakingTheHill.com

Download the

ASA Code of Ethics

You can log into the

ASA Members Portal

to download the ASA Code

of Ethics.


Print it out, frame it and

display it proudly.

Featured ASA Member Benefits

Compare Your Existing Health Insurance Plan 
with ASA's Healthcare Program.

There is no cost, no obligation, and no pressure—simply an opportunity to determine whether your shop and employees could benefit from lower healthcare costs and improved employee benefits.


By requesting a complimentary comparison, you may discover opportunities to:

  • Reduce your monthly health insurance premiums.
  • Enhance the benefits available to your employees.
  • Gain access to a broad national provider network.
  • Strengthen your ability to attract and retain quality staff.

You may be surprised to learn how much you can save while maintaining—or even improving—the quality of your current coverage.


Email Steven@myasahealthcare.org to request your personalized side-by-side comparison. If your current plan is the better choice, we'll tell you. Our objective analysis compares coverage, benefits, provider networks, and costs, so you can confidently choose the best plan for your shop. Voluntary dental, life and accident plans are also availed.


We look forward to helping you determine whether the ASA Healthcare Program is the right fit for your business and your employees.


HOW TO SAVE ON HEALTH CARE

DOWNLOAD FLYER

Cintas offers a range of comprehensive services

to build your image

Cintas offers value by maximizing productivity and; reduces your business costs. To help protect your business and your employees, Cintas delivers:

  • Single source solution for all your first aid, safety, and training needs
  • Adaptable programs to meet your schedule and budget
  • Five-star service from dedicated, highly-trained professionals
  • Exclusive partnerships to bring innovative products and services


 ASA Members benefit from discounted national account pricing.

 

LEARN MORE

Revv ADAS: 

Software for Collision and Automotive Repair

Founded in 2023 by software professionals with roots in collision and automotive repair, Revv ADAS began its journey with a firsthand realization of the painstaking process technicians endure in researching ADAS calibrations.

Revv ADAS compresses hours of manual labor into mere seconds, empowering technicians to focus on what truly matters: efficient repairs, enhanced safety, and satisfied customers.


The Revv ADAS 360 Platform includes:

  • Revolutionary ADAS Calibration Research Functionality – Results are Instantaneous
  • Instant Vehicle Equipment & Calibration Identification
  • Support for all Major Estimating Software Platforms
  • Extensive Vehicle Coverage
  • CRM Capabilities
  • Service Customization and White-labeling
  • Workflow Management
  • Billing & Invoicing w/Quickbooks Integration
  • Full Onboarding & Customer Experience Team

 

ASA members are entitled to exclusive savings with Revv ADAS including 10 free reports and 10% off services for 1 year.

FIND OUT MORE

Your Numbers Should Help You Decide What Happens Next

by Maryann Croce

Business Coach | Small Biz Vantage | Auto Shop Owner

Auto shop owners often receive financial reports, look at sales, check the bank balance, and return to running the shop.



The reports were reviewed, but no decision was made. Financial reports should do more than record what already happened. They should help the owner decide what needs attention and what the business can reasonably do next. READ MORE

Click here to read more from AutoInc.org

Suited for Success: The UniFirst Advantage

At Savings4Members, we believe a professional appearance is key to success. The UniFirst Rental and Lease Program helps businesses elevate their brand with customized uniforms, safety gear, and accessories. Members enjoy significant savings on high-quality apparel, with services like pickup, delivery, laundering, and maintenance—all hassle-free. With up to 45% off local pricing, 25% off direct purchases, and added services like work-shirt pressing and repairs, your team can always look polished.


To learn more about how UniFirst can help your business,

contact a Savings4Members Consultant at

603-628-2701 | info@savings4members.com

Here's What You May Have Missed

Here are three of our great webinars that aired.  Check them out - just click on the title to view and consider sharing with your staff.

New Downloads, Videos, and More from Auto Service Leader

Drawn from the industry's highest-performing leaders, ASA has partnered with Auto Service Leader to help you grow your business: 

  • Download a pay plan that skyrockets production; 
  • Learn how one shop keeps its 32 bays jam packed;
  • Hear Bryan Gossel's mindset that spurred BG Automotive's growth;
  • And more.

Find more at our ASA digital hub. 

Upcoming Events

Each one hour webinar will take place at Noon 
Central time with a 50-minute training session followed by a 10-minute Q&A session.

Wednesday, Oct. 21, 2026 | Noon-1 p.m. CT

The Keys to Your Financial Success: Understanding the Numbers. Presenter: Cecil Bullard, The Institute

Wednesday, Nov. 11, 2026 | Noon-1 p.m. CT

Working With Your Spouse or Partner. Presenter: Rick White, 180Biz

Wednesday, Nov. 18, 2026 | Noon-1 p.m. CT

Managing Yourself. Presenter: Kent Bullard, The Institute

Click Here for the Full ASA Events Calendar

MEMBERS ONLY

Check out the Hot Deals section of the member portal for the latest specials from our benefit providers. You can also view past topics in the Webinar Library under the resource tab.

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Automotive Service Association® | 817-747-9435 | membership@asashop.org

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