The 2025 Edition of The BIG Toy Book is here!



The North American toy industry’s leading and longest-running trade publication kicks off its 41st volume!

Read the new issue...

From the Editor: Back in the New York Groove

Toy Fair’s (almost) in its normal spot, but a paradigm shift is afoot.

Read the latest commentary...

Plus-Plus USA Inks Licensing Deals with Peanuts, Atari



And Plus-Plus is joining forces with Highlights for its first publishing partnership…

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The Toy Foundation Reveals 2025 Toy of the Year Awards Winners



This event celebrates groundbreaking toys while helping children in need.

See the winners...

Cra-Z-Art Inks Licensing Agreement with GennComm ImaGENNation for Plush Patents

Game Industry Vets Revive Video Game Publisher Acclaim

LEGO Reveals Bluey Sets, More at Toy Fair

Sound the Horns: Unicorn Academy Magic Continues Into 2025

Playing from Coast to Coast

The Toy Association's Greg Ahearn shares details on new offerings aimed at strengthening the industry year-round.

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State of the Industry: Consistency & Creativity

Circana's Juli Lennett offers a fresh look at the health of the U.S. toy industry.

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State of Emergency: Retail Pricing Pits Mass Against Specialty… Again

Undercutting MSRP and sending product straight to clearance are among the factors in one of the most contentious pricing environments of recent years.

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From Five & Dime to the Big Time: Lean In Bentonville

Helping Toy Brands Make Impact at Mass Retail

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