NEED TO KNOW IN THIS EDITION!
President's Leadership Summit
Top Agent Deadline Approaches
LGBTQplusHOMES.com to Launch
Housing Policy Symposium Registration now OPEN
New Partners for 2022
ALLIANCE CHAPTER LEADERS MEET IN ORLANDO
More than 70 leaders of the LGBTQ+ Real Estate Alliance recently met in Orlando for leadership and chapter development training. The two-day event, led by Alliance President Dave Gervase, allowed Alliance chapter leaders to learn from each other how to build a volunteer staff, generate local funding and what business development and advocacy initiatives are important to members. With greater access to in-person meetings, Alliance chapter leaders are now hard at work in creating March and Q2 local events.
SPREAD THE WORD AND SHARE AWAY
ALLIANCE CERTIFIED ALLY COURSES KICK OFF ON MARCH 31
There is no denying the importance of allies to the LGBTQ+ community. In an effort to generate more support and educate more in the real estate industry about the challenges, concerns and opportunities our community faces in the journey to homeownership, the LGBTQ+ Real Estate Alliance has developed a robust Alliance Certified Ally™ course.

Led by Alex Cruz, Director of Education & Member Services, the two-hour course takes attendees through a variety of critical discussions including:

  • The definitions of terms associated with the community
  • The lack of protection from discrimination at the Federal level and in 29 states
  • Reasons for the community's 49.8% homeownership rate
  • Member anecdotes on what discrimination looks like
  • The economic power of the LGBTQ+ community
  • So much more!

Attendees who successfully complete the training receive an Ally Certified credentials which can be used with marketing materials, as well as a certificate of completion to display in-office. The fee to register is $75 and attendees can choose from the below dates:

  1. Click here for March 31, 2-4 p.m. EST
  2. Click here for June 16, 2-4 p.m. EST
  3. Click here for August 18, 2-4 p.m. EST
  4. Click here for November 10, 2-4 p.m. EST
ARE YOU A TOP PRODUCER?
MARCH 31 DEADLINE FOR PHASE 1 OF LGBTQ+ REAL ESTATE TOP PRODUCER LIST
The LGBTQ+ Real Estate Alliance is thrilled to again exclusively partner with RealTrends + Tom Ferry and our friends at Realogy to honor Alliance real estate sales members based on their 2021 production.

Alliance members who are sales professionals and met the below minimums should click here to see more information:

  • Individual Agent must have closed at least 50 sides OR $20 million in sales volume in 2021.
  • Teams must have closed at least 75 sides OR $30 million in sales volume in 2021.

The deadline for this first phase is March 31. Click here for more information If you are a team, remember your Team Lead MUST be an Alliance member.

Later this year The Alliance will share details for those who the following minimums:

  • Individual Agent must have closed at 25-49 sides OR $10-19.99 million in sales volume in 2021.
  • Teams must have closed 40-74 sides OR $15-29.99 million in sales volume in 2021.
ALLIANCE PARTNERS WITH SAN MATEO COUNTY ASSOCIATION OF REALTORS TO LOBBY SENATORS
The Alliance has partnered with the San Mateo County Association of Realtors (CA) in a joint lobbying effort to ask over a dozen U.S. Senators to reconsider their position on the Equality Act and vote in favor of passing the decades-old proposed bill. If passed through Congress, President Biden has committed to signing into law immediately. This post-card campaign was launched with the association as part of DEI efforts of 2022 SAMCAR President, Jessica Eva, and SAMCAR staff. Alliance CEO Ryan Weyandt attended the inauguration of Eva and delivered the induction speech in partnership with Eva.
LGTBQplusHOMES.COM WILL REDEFINE COMMUNITY ENGAGEMENT WITH REAL ESTATE

Great ready for the biggest LGBTQ+ consumer push in real estate history! The LGBTQ+ Real Estate Alliance will soon debut our new consumer website as we work to educate and welcome LGBTQ+ buyers and sellers, provide incredible information and connect them to Alliance members in their markets.

The website will include:

  • A brand new look and feel
  • A steady stream of new content for potential and current buyers and sellers
  • Exclusive content for the LGBTQ+ community
  • Easier to navigate LGBTQ+ Real Estate Alliance member directory
  • Seamless integration with our RealEstateAlliance.org flagship site
  • So much more!

As LGBTQplusHomes.com launches, The Alliance will unveil a multi-pronged marketing and advertising campaign to drive the LGBTQ+ community to the site and our members.

Be on the lookout for important information about LGBTQplusHomes.com including how you can best take advantage of the networking and referral opportunities.
NEWS YOU CAN USE
HRC LAUNCHES REALITY FLAG; RENEWS PUSH FOR EQUALITY ACT AS APRIL'S FAIR HOUSING MONTH NEARS

The Real Estate industry will celebrate the 54th anniversary of the 1968 Fair Housing Act in April. It is our opportunity to remind our colleagues that the LGBTQ+ community is not protected under the law. They will likely be shocked to learn that at the federal level, and in 29 states, housing discrimination based on sexual orientation and gender identity is NOT illegal.

Take a look at the new Reality Flag campaign launched by HRC in support of the Equality Act. Whenever possible, urge friends, family and colleagues to click here and access a script supporting the Equality Act along with automatic connections to their U.S. Senators.
ANNUAL GALLUP SURVEY SHOWS RISING LGBTQ+ NUMBERS TO 7.1% OF ALL U.S. ADULTS

Gallup recently released its annual poll that shared that the number of U.S. adults identifying as other than straight has nearly doubled in the last 10 years. Just a few months after the Human Rights Campaign (HRC) shared that the LGBTQ+ community has grown to 8% of all U.S. adults, Gallup found similar numbers – 7.1% of U.S. adults report they are part of our community! It has grown from 3.5% in 2012, 4.5% in 2017 and 5.6% in 2020.
 
This is occurring because society, especially younger generations, are more accepting, which allows many more to live authentically as who they are. Gallup reported that 20% of ALL Gen Z reports as being part of the LGBTQ+ community. This chart showcases our growing numbers and also shows the change in beliefs over time. Older Americans were definitely not as welcoming, thus the lower numbers:
EVENT SPOTLIGHT
REGISTRATION NOW OPEN; AGENDA BEING FINALIZED
PARTNER ROUNDUP
U.S. BANK IS NOW TITLE SPONSOR OF "EXPERIENCE: THE ALLIANCE" CONFERENCE
 
U.S. Bank, the Minneapolis-based national lender with 70,000 employees and $567 billion in assets, has agreed to be the title sponsor of the first live in-person national conference hosted by the LGBTQ+ Real Estate Alliance. The event is scheduled for September 28-30, 2022 at the Resorts World resort in Las Vegas.

U.S. Bank is a longtime supporter of the LGBTQ community. Last year, it sponsored the Alliance Certified Ally trainings that were hosted throughout the year.

Registration to open soon.
ROCKET MORTGAGE JOINS THE ALLIANCE AS CHAMPION PARTNER

Rocket Mortgage, the Detroit-based home mortgage lender that closed $320 billion in mortgage volume in 2020, has joined the Alliance as a Champion level partner.

The company was ranked #3 on Forbes magazine’s list of the on its list of America’s Best Employers for Diversity in 2021 and is a longtime supporter of the LGBTQ segment in the real estate and housing industry.
REALOGY RETURNS AS PRIDE '22 TITLE SPONSOR

Realogy, a founding partner of the Alliance and a Champion level annual partner, will return as title co-sponsor of the 2022 Pride Celebration in June. The 2022 annual celebration will return and will feature virtual programming, a campaign tool kit with infographics, a virtual homebuyer training session and in-person homebuyer training events hosted by Alliance chapters in various markets.
WELCOME TO OUR NEW PARTNERS
2022 PARTNER PROGRAM NOW AVAILABLE
Through our partnership offerings, The Alliance strives to be a partner that listens to feedback, enriches your business plans, educates your workforce about LGBTQ+ and increases your business by approaching LGBTQ+ issues as a business opportunity and value-add.

Contact Mary Mancera to get your copy of the 2022 Partner Program.
GET IN TOUCH
The LGBTQ+ Real Estate Alliance is a 501(c)6 non-profit organization dedicated to empowering the LGBTQ+ community on their path towards - and the enjoyment of - homeownership. We are an all-inclusive and all-embracing organization with a mission to Advocate, Elevate, and Celebrate!