Wednesday 20th May:

16:00 - 17:00 UK / 17:00 - 18:00 CET

Media brands are under pressure to produce more creative, faster - is Generative AI the production partner they've been waiting for?

Join AI strategist Melanie Moeller, Chief AI Officer, GenFutures Lab, as she tackles one of the most urgent challenges facing broadcasters and global media companies today: how do you maintain creative quality and brand integrity when the demand for content has never been higher, and budgets and team sizes haven't kept pace?

In this hands-on CTAM Europe session, Melanie draws on her experience delivering AI-powered creative workshops for global audiences to show exactly how modern marketing teams can move from idea to finished campaign asset using AI tools available right now - faster than any traditional production workflow allows.

Tune in to discover how to generate broadcast-quality visuals and copy using AI tools available right now, how to apply prompting frameworks that keep AI-generated content locked to your brand voice and guidelines, and how to build a repeatable end-to-end workflow that scales content production across campaigns, platforms and markets without scaling your team.

We’re excited to welcome Melanie, as a follow up to her presentation at a past CTAM Europe Symposium, which was a huge hit!

Register and join us on May 20th for an interactive presentation, which you're sure to learn a huge amount about AI in just one hour.

Speaker: Melanie Moeller

Chief AI Officer, GenFutures Lab (Ex-BBC, SKY, HP)

Melanie Moeller is a distinguished expert in AI and technology innovation with over 13 years of experience in the media and technology sectors. Specialising in AI-driven digital innovation, she has played a pivotal role in pioneering projects, including early-stage iterations of Sky Glass and the internationalisation and personalisation of Sky’s NOW TV streaming service. Her tenure at Sky also encompassed leading the Technology Innovation function for Sky Labs and founding the Sky Metaverse Network, exploring AI's potential in new digital realms. At the BBC, she contributed significantly to the EU Referendum Results Service (across the News front page and apps), the evolution of iPlayer, and various BBC R&D initiatives.

Melanie has spearheaded a Generative AI discovery and implementation initiative at BPP University. A sought-after speaker, she has shared her insights at influential events such as the AI Summit at London Tech Week, the Generative AI for the Creative Industries conference, the Generative AI for Marketing Summit and Nextv Series Europe.

As the Chief AI Officer of GenFutures Lab, she utilises her extensive experience and network to drive Generative AI innovation for clients.