Registration is now open for AAHOACON26! This year, we’re putting profitability front and center through the lens of Liberty, Leadership & Legacy – and you can’t afford to miss what’s coming.

Why Attend?

• Actionable sessions on revenue growth, cost control, and operational efficiency
• A massive trade show packed with money-saving solutions
• Direct access to brand leaders and key decision-makers
• Networking with thousands of owners, partners, and lenders

This is where ideas turn into ROI, supporting the freedom you’ve earned, the leadership you bring, and the legacy you’re building.

Get ready for the HYPE! Join us February 19-20, 2026, at the Sonesta Miami Airport for the 2026 AAHOA HYPE Conference – bringing together the energy, ambition, and innovation of young hospitality professionals from across the country. Designed to elevate, educate, and empower, HYPE is where the next generation of leaders comes to sharpen their skills, build meaningful relationships, and accelerate their journey in the industry.

Why You Need to Be There:

• Inspiring speakers and high-impact sessions
• Real-world strategies you can apply immediately
• A powerful network of peers and industry champions
• The electric energy of Miami as your conference backdrop

And the best part? Annual and Lifetime Members register FREE – just log in and secure your spot! The cost for non-members is only $199!

The AAHOA Charitable Foundation (ACF) announced the adoption of its new Charter, establishing a clear mission, governance, framework, and financial stewardship principles designed to amplify the Foundation's impact. The newly adopted Charter formalizes the Foundation's purpose and mission to make grants, donations, and strategic investments around four central pillars: education and scholarships; women and youth advancement; humanitarian aid and disaster relief; and anti-human trafficking.

On Tuesday, ACF celebrated Giving Tuesday, calling on the AAHOA community to come together around a shared goal – to raise $10,000 to support families rebuilding after disaster, students reaching for their dreams, and communities finding their footing again. It's not too late to give. Make a donation today.

Are you eligible to vote in AAHOA’s 2026 Elections? To participate, Lifetime Members must join on or before December 31, 2025, and Annual Members must have paid dues at least twice in the previous three calendar years and renew their 2026 membership by March 26, 2026.



Renewing your 2025 membership now also helps ensure your eligibility. Visit MyAAHOA.com to confirm your status, sign up for automatic renewals, or upgrade your membership today.

Rep. Raja Krishnamoorthi (D-IL) recently introduced the Brand USA Restoration Act to restore $80 million in federal funding for Brand USA, the nation's public-private tourism partnership. Brand USA markets the U.S. to international travelers, supporting millions of American jobs. The bill aims to replenish the Travel Promotion Fund, which lost 80 percent of its funds due to cuts in President Trump's One, Big, Beautiful Bill Act.

Restoring Brand USA funding was a top advocacy priority at the 2025 Fall National Advocacy Conference, where AAHOA Members met with Rep. Krishnamoorthi. AAHOA strongly endorses the legislation.

AAHOA North Texas Ambassador Darshna (Daisy) Patel recently joined two major events in Frisco, TX, discussing regional development, hospitality growth, and Governor Greg Abbott's latest property-tax proposals.

From World Cup-driven opportunities to conversations with state lawmakers on tax relief for small businesses, Patel ensured AAHOA Members’ interests were heard at every table.

AAHOA Secretary Vimal (Ricky) Patel, alongside Louisiana hoteliers, met with Lousiana Lt. Governor Billy Nungesser to highlight the challenges facing the state’s hotel industry and discuss ways to strengthen support for local operators. Thanks to the Lt. Governor for sharing the conversation with his followers!  

A recent Expedia study found that 70 percent of underserved travelers are more likely to plan trips when they see themselves portrayed in travel promotions. And when these travelers feel seen, they are more likely to prioritize the brands that promote their unique identity. To attract underserved guests, hotels must embrace inclusive marketing, an approach that intentionally represents people of various backgrounds, identities, and abilities. Learn how to weave inclusive marketing into your hotel's marketing plan in Today's Hotelier magazine.