May 8, 2025

 
 

AAHOA NEWS

HerOwnership Conference Returns September 11-12 – Registration Now Open!

 

Join AAHOA for the 4th Annual HerOwnership Conference from September 11-12 at the Sonesta Resort Hilton Head Island in Hilton Head, SC. The theme of this year's conference is "Guiding Light: Leading with Strength, Shining with Purpose," which reflects the power of women hoteliers to lead with resilience, inspire others through action, and create meaningful impact in their businesses and communities.


This unique event offers business-building insights tailored specifically for women in hospitality. Set against a beautiful, coastal backdrop, it promises top-tier education, networking, and inspiration – all designed to help you thrive. Registration is free for AAHOA Members!

 
 

AAHOA Launches AAHOA Marketplace in Collaboration with Avendra International

 

At AAHOACON25, AAHOA officially launched AAHOA Marketplace in collaboration with Avendra International, a Club Blue Industry Partner. This exclusive, members-only purchasing platform will offer hotel owners a centralized destination for trusted, high-quality products and services, all at reduced costs – made possible by AAHOA's collective buying power. AAHOA Marketplace is designed to help you save money, streamline procurement, and strengthen your operations.

 
 

Now Accepting Applications for the AAHOA Advocacy Council

 

AAHOA is now accepting applications for its Advocacy Council, a vital initiative that empowers members to engage in advocacy, influence public policy, and protect the interests of the hospitality industry. 


If you're passionate about shaping the future of our industry and making your voice heard, we encourage you to apply.


Application Deadline: June 1, 2025

Questions? Email us at advocacy@aahoa.com


Eligibility Requirements:

  • Active AAHOA Member in good standing
  • Demonstrated interest in advocacy and public policy
  • Participation in AAHOA advocacy efforts (e.g., Fall/Spring National Advocacy Conferences, Back of the House Tour, PAC contributor)
  • Prior service in a government position (elected or appointed) or relevant advocacy experience
  • In good standing with elected officials
 
 

2025 HOC Season Is Underway!

 

The 2025 Hotel Owners Conferences & Trade Shows are kicking off this month! Given a refresh in 2024, the AAHOA HOCs provide attendees access to top vendors, incredible networking opportunities, and region-specific industry updates you can’t get anywhere else. These events are open to all hotel owners, even if you're not already an AAHOA Member, and you can attend as many as you like.

 

Check Out the Latest Edition of the In Your Corner Advocacy Brief

 

The most recent edition of the In Your Corner Advocacy Brief was full of important advocacy updates. From two new members of AAHOA's government affairs team to a brand-new partnership with Kalibri Labs to analyze the impact of federal policies on the hospitality industry, the brief featured news you don't want to miss.

 

AAHOA Celebrates National Travel and Tourism Week

 

May 4-10 is National Travel and Tourism Week, which celebrates the U.S. travel community and travel's essential role in stimulating economic growth, cultivating vibrant communities, creating quality job opportunities, inspiring new businesses, and elevating the quality of life for Americans every day.


AAHOA is grateful for all our members' hard work and contributions to travel and tourism.

 

INDUSTRY PARTNERS

AAHOA Members, get 5 percent off all your everyday purchases when you use the Lowe's LAR business credit card. There's no annual fee, and you can make purchases by phone, fax, or at lowes.com/l/Pro/AAHOA. You'll also be able to take advantage of exclusive cardholder promotions and receive discounted delivery on your purchases! Click here for more details, then contact Julie Patel (julie.patel@lowes.com) to get started.

 

Ecolab, the global industry leader in hotel cleaning and sanitization, offers preferred pricing to AAHOA Members. Save on laundry, housekeeping, kitchen, pool and spa chemical programs, and more! For more information, please visit the website, then contact Michael Pfister (Michael.pfister@ecolab.com) or call 952-852-0926 today!

 


Featured Member Benefit

AAHOA Members get a 25% discount on the STAR report (during the 1st year of enrollment), a 15% discount on Pipeline reports, and a 10% discount on the School Break Report. Click here to view additional benefits, then contact STR at (615) 824-8664, ext. 3504 or info@str.com to get started.

 

INDUSTRY NEWS

Crackdown on Hidden Fees When Booking Hotels and Buying Tickets Hits in Time for Summer

 

IN THE MARKET

U.S. RevPAR +4.1% y/y last week; Easy workweek comp from holiday shifts. Weekend leisure results discouraging

As Truist Securities wrote, "Overall U.S. RevPAR was +4.1% y/y for the week ending 5/3/2025, per STR/CoStar, above the prior week's result of +3.2% y/y and above the trailing 10-week average of +0.8% y/y. Last week's results were impacted by the lapping of Passover 2024 in the early work week (strong y/y results, especially Group) and likely some events that avoided the week after Easter 2025. We expect more normalized trends in May. Chain scale results continued to show sizable bifurcation with Luxury again leading and lower priced hotels relatively underperforming. What was not encouraging across all chain scales: negative y/y RevPAR on Saturday perhaps reflecting a leisure slowdown. Upscale RevPAR: +3.8% y/y; Upper Midscale RevPAR: +1.4% y/y."

 


For more, read the full report here, and read the China/Europe report here.

 

UPCOMING EVENTS

South Central Texas Hotel Owners Conference and Trade Show

Round Rock, TX

May 28, 2025

Northeast Hotel Owners Conference and Trade Show

Springfield, MA

June 5, 2025

HITEC Conference Produced by HFTP

Indianapolis, IN

June 16-19, 2025