I realize that many of you are not only worried about protecting yourself and you loved ones, but also worried about your job and career. I have talked to people who are working full time, sometimes more than full time, because everyone else has been cut. Or people whose hours and pay have been cut. Or those who have no job or pay right now, some know they are not going back, and some are hoping they will be called back.
The more I work with people who are job searching and looking at their career, not just now, but at all times, I realize what we were told for years is true. You should always be ready. Now that means an active, updated, personalized-to-you presence on LinkedIn. A resume’ that you like, and represents who you truly and uniquely are. Someone who takes control when they walk into the room (virtual or otherwise) for an interview or performance review. “Putting your best foot forward” is more than showing up and working hard.
In my capacity of The Guidance Counselor for Grown Up, I have been creating short videos called “Tea with Joanne”. They are now on Facebook
and a YouTube Channel
And all jobs I am learning of I am posting on LinkedIn directly. You may want to follow me. I encourage as you think about “What’s Next?”, that you “Think Outside the Meeting Room”---where else can your skills be used that is not a traditional position you might look for?
Smaller Markets and why I feel you need to know them, and be ready to use them
Everyone loves the Primary Markets, and honestly, I think part of the time in meetings and events we love bragging that our meeting is going to be there. Sales Reps from those cities can act like if your meeting is not there, well….it’s not real. (this should get me a few emails!).
As I wrote a few years ago when I was writing about CMP Conclave being in Birmingham Alabama:
You may be thinking “Why would I want to go there?” I love small cities that have come back to life from rough times----and almost all have had those rough times as the country has changed in the past 50 years or so. I am a big fan of smaller meetings markets because they have everything you need, at an affordable price point. Yes, larger cities have more restaurants, more hotels, more museums and more entertainment----but you don’t use them all when you have a meeting. Smaller cities still have “more than enough” restaurants, hotels, museums and hotels at a “more affordable” cost.
This is why I think this is important now
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I was in the industry at the time of the September 11 tragedy. Obviously it affected the US the most, and I can only speak from a US perspective. No one wanted to get a plane. People did not really want to travel and if so they wanted to be close to home. Many people did not want to be in large cities. What emerged was many regional meetings taking the place of large national, and international meetings.
The reasons may be different, but once again many people will avoid planes, cities and being too far from home. They want to feel as safe as possible, and be able to get back to their family easily if something was to happen. I see once again a lot of regional meetings happening, within a 5 hour drive of people’s homes.
Large cities, primary markets, will not make sense for many of these meetings partially because of cost, but also many people do not live a 5 hour drive from one of them. So what is there?
Smaller markets—some of which have risen in visibility and reputation a lot in the past decade, to the point you think of them as a major market. Some I think of in that category are Pittsburgh PA, Columbus OH, Indianapolis IN, and Cleveland OH. They are also central in the country which makes them very accessible. But there are many others you may never have thought of. That does not mean they do not have what you need, especially since many of them have been working to create a wonderful infrastructure and rebirth. Buffalo NY, Albany NY, Lehigh Valley PA, Fort Wayne IN, Reno NV, Sacramento CA, Birmingham AL, Lexington KY, Chattanooga TN, Atlantic City NJ, Morgantown WV—these are all ones I have been to in the past 10 years that are great places to be, and believe me I am always looking through my meeting planner eyes.
This is the time to be building you changed strategy for your meetings. It’s also the time to do your homework. A good resource is “ Small Market Meetings Magazine”. Take a map and start drawing circles---what is there? Be ready to be the one who has alternatives---solutions to the problems.
And in the meantime, you might find some interesting places to go –I know I have.