November 29, 2021
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Press freedom



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Advice from Jill Geisler, Bill Plante Chair in Leadership & Media Integrity at Loyola University Chicago and Freedom Forum Fellow in Women’s Leadership

Today’s leadership lesson is a quick read with a quick communication tip. To ensure that your messages have the impact you’d like, make certain to apply the power of “here’s why.”

Some examples:

  • Positive feedback. “Great job” is nice. “Great job... and here’s why…” with specific details, makes it more likely your praise will be remembered and the good work repeated. 
  • Email invitations. If your email says, “Could we talk tomorrow at 10am?” your employee may fear there’s something terrible lurking. You might think such fear is irrational, but it is more common than you know. Be sure to add the “here’s why” to keep someone from needless anxiety.
  • CC’ing people. Our inboxes are awash in correspondence that copies us but leaves us wondering why. Don’t assume people know why you’re looping them in. Your intent can’t be misconstrued if you simply offer a “here’s why.” For example, “I’m cc’ing Julie because this could affect her budget” shows you’re being intentionally, rather than indiscriminately, inclusive.
  • Status inquiries: Your one-line correspondence asking a staffer “Where do we stand on the project?” can come across as “Why isn’t it done yet?” when that’s not your intent at all. Your “here’s why” may be curiosity or the need to include information about the project in a report or at a meeting. Share the “why.”

Remember, leaders, because you have power, your words carry great weight. So do the gaps in your communication, which people can fill with their worst fears. Your team members benefit from specificity in your feedback and clarity about your intentions. You’ll get credit for being a good communicator. And that’s why I wrote this column for you.

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This newsletter is written & edited by the National Press Club Journalism Institute staff: Beth Francesco, Holly Butcher Grant and Julie Moos. Send us your questions and suggestions for topics to cover.

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