August 21, 2025

 

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AAHOA NEWS

She's Shattering Glass Walls – and She's Coming to the HerOwnership Stage

 

We’re proud to welcome Amy Diehl, PhD, chief information officer at Wilson College and author of Glass Walls: Shattering the Six Gender Bias Barriers Still Holding Women Back at Work, as the 2025 HerOwnership keynote speaker. Diehl's research has been featured in Harvard Business Review, Fast Company, and Ms. Magazine, and now she’s joining us on Friday, September 12, to share the insights every woman leader needs to hear.


Get ready to challenge the status quo and walk away with strategies that empower. Registration for HerOwnership is free for AAHOA Members. The room block deadline is this Sunday, August 24. Reserve your room now before it sells out!

 
 

Help AAHOA Tackle One of the Industry's Biggest Pain Points

 

AAHOA is listening – and taking action. We’re conducting confidential research to better understand the true scope of insurance issues affecting hotel owners nationwide. This effort is driven by your feedback and designed to help AAHOA provide real solutions. We're asking members to complete a quick form authorizing their insurance agent to share basic property insurance information with AAHOA.


Click below to learn more and access a link to complete the AAHOA Insurance Release Form. 

 
 

Attend the Upcoming Webinar on Human Trafficking and Hotel Liability

 

Human trafficking lawsuits against hotels are on the rise, and the legal landscape is shifting fast. Join attorneys Justin Proper, Shane Heskin, and Aime Berlin of Heskin & Proper, PLLC, for an education session on Thursday, August 28, at 2 p.m EDT. They'll discuss the litigation risks, indemnity demands, and compliance requirements every hotel owner needs to know.


Key Takeaways:

  • Indemnity in franchise agreements and human trafficking claims
  • Defenses and strategies when facing indemnification demands
  • Insurance coverage and risk management considerations
  • Jurisdictions seeing spikes in cases
  • Compliance and mitigation strategies to safeguard operations
 
 

Let's Talk HOC Events

 

At AAHOA, our members are at the heart of everything we do. As we plan future Hotel Owners Conferences & Trade Shows (HOC), we want to showcase our member-owned properties by hosting events in your hotels whenever possible. We’re gathering information on properties with at least 10,000 sq. ft. of meeting space that could be a great fit for our future events. If your hotel meets the size requirements, please share your details by September 15. When your location aligns with our plans, our events team will contact your sales team for a formal proposal.

 
 

Last Chance to Register for the Fall National Advocacy Conference

 

AAHOA's Fall National Advocacy Conference is almost here, and this is your final opportunity to secure your spot. Scheduled for September 16-17 at The National Press Club in Washington, D.C., FNAC is one of the most impactful advocacy events of the year.


This is your chance to stand alongside hotel owners on Capitol Hill, meet directly with lawmakers, and ensure our industry’s voice is heard loud and clear. Registration closes at 11:59 p.m. EDT on Monday, August 25. Space is limited and filling fast.

 
 

Optimize Your Hotel Pricing Strategy

 

When hoteliers are faced with vacant rooms, it can be tempting to put them on high-commission travel websites to make some revenue. But that trains guests to book at the last minute. Instead, hoteliers should lean on business intelligence and revenue management software to optimize their pricing strategy. The latest issue of Today's Hotelier magazine explores how hoteliers can easily track occupancy, RevPAR, ADR, and other key metrics to maximize their revenue.

 

AAHOA Members and Partners Hit the Greens for Good

 

Hosted at Langdon Farms Golf Club in Aurora, OR, the Northwest Charity Gold Tournament brought together hoteliers, sponsors, and community leaders to support local charities. The event raised more than $110,000, and 144 players and over 30 sponsors participated.


Thank you to AAHOA Northwest Regional Director Taran Patel; leaders Arvind Patel, Alkesh Patel, Shirin Patel, and Vijay Patel; and the Northwest Region Ambassadors for helping make this tournament such a success.


The Southwest Charity Golf Tournament will be held on Monday, November 3, at Ocotillo Golf Club in Chandler, AZ. We hope to see you on the greens!

 

Hoteliers Gather at 2025 Upper Midwest Hotel Owners Conference & Trade Show

 

Hoteliers from across the region gathered at the Upper Midwest Hotel Owners Conference & Trade Show to connect, partner with vendors, find deals, and gain insights that matter to our industry. Attendees heard from Consulate General of India Somnath Ghosh; Illinois state Rep. Kevin John Olickal; IHLA President & CEO Michael Jacobson; and Nate Sahn, EVP of CBRE.


Thank you to Regional Director Kalpesh Joshi and the region’s dedicated AAHOA Ambassadors for their leadership and support in making this conference a success.

 

Northwest Region Hoteliers Learn and Connect at Hotel Owners Conference & Trade Show

 

At the Northwest Hotel Owners Conference & Trade Show, hoteliers came together to connect with peers, engage with vendors, and learn from industry leaders. Thank you to Regional Director Taran Patel and the region’s dedicated AAHOA Ambassadors for their leadership and support in making this conference a success.


Portland City Councilor Sameer Kanal and Jason Brandt, president & CEO of the Oregon Restaurant & Lodging Association (ORLA) spoke during the General Session. An education session, "Industry Insights: Navigating the Hospitality Landscape," featured perspectives from Taran Patel; Anthony Anton, president & CEO of the Washington Hospitality Association; Greg Astley, director of government affairs at ORLA; and Laura Lee Blake, president & CEO of AAHOA.

 

INDUSTRY PARTNERS

 

Macrotech specializes in delivering technology-driven solutions for the hospitality industry. Their innovative products, including Cloud Phone Systems, Smart Locks, Guest Wi-Fi, Virtual Assistance Kiosks, Interactive TV Services, and ID Scanners, help businesses shift from selling rooms to creating exceptional experiences.

 

At Curve Hospitality, we combine creative design solutions with our ability to manufacture and deliver contract furnishings. Our experienced hospitality interior design team works closely with clients to turn their vision into a marketable commercial product. Visit our website for more information.

 


Featured Member Benefit

This exclusive, members-only purchasing platform offers hotel owners a centralized destination for trusted, high-quality products and services, all at reduced costs, made possible by AAHOA's unmatched collective buying power. With the theme "Your Business, Your Buying Power," AAHOA Marketplace is designed to help hoteliers save money, streamline procurement, and strengthen their operations in an increasingly competitive and cost-sensitive environment.

 

INDUSTRY NEWS

GSA Releases FY 2026 CONUS Per Diem Rates for Federal Travelers

 

IN THE MARKET

U.S. RevPAR -0.5% y/y last week; Continued themes of bifurcation and group attrition. Luxury +4%/Econ -4%

As Truist Securities wrote, "Overall, U.S. RevPAR was -0.5% y/y for the week ending 8/16/2025, per STR/ CoStar, above the prior week's result of -1.6% y/y and modestly above the trailing 10-week average of -0.9% y/y. Last week's clean comp results reflected the continuation of recent trends: 1) Bifurcation by chain scale with Luxury outperforming all chain scales (Luxury RevPAR was +4.4% y/ y, above Upper Upscale by 430 bps and above Economy by 870 bps). 2) Group attrition: Group occupancy was -5.7% y/y. 3) Continued tough 2024 hurricane comps: Houston from Hurricane Beryl and the Southeast from Hurricane Debby. Houston RevPAR was -27.1% y/y last week. Hurricane Debby impacted many smaller markets. Upscale RevPAR: -1.3% y/y; Upper Midscale RevPAR: -2.0% y/y."


For more, read the full report here, and read the China/Europe report here.

 

UPCOMING EVENTS

Washington D.C. Hotel Owners Conference and Trade Show

Richmond, VA

September 3, 2025

Mid South Owners Conference and Trade Show

Memphis, TN

September 9, 2025

HerOwnership Conference

Hilton Head Island, SC

September 11-12, 2025

Mid Atlantic Hotel Owners Conference and Trade Show

Cherry Hilly, NJ

September 15, 2025

Fall National Advocacy Conference

Washington, D.C.

September 16-17, 2025

South Florida Hotel Owners Conference and Trade Show

Fort Myers, FL

September 24, 2025