DIRECT SELLING, a Non-Fiction Fable is about what real direct selling is, in contrast to the false history and claims made by "multi-level marketing" (MLM) recruiters. Real direct selling hardly exists today. Effectively, it went extinct nearly 40 years ago. Who sees door-to-door salespeople anymore? Who would need or want a salesperson coming into their home (or online) to sell commodities?

Most of those recruited today into MLM – believing it to be direct selling – have never seen real direct selling. Many were not even born before it largely disappeared. They never had to make a sale, face-to-face, knowing that if they fail, they can’t pay next month’s bills. They’ve never spent lonely days searching for “prospects” or had doors slammed in their faces. Without that experience or knowledge, they can be cruelly misled by false claims and misrepresentations of direct selling as "opportunity of a lifetime", "no selling required," and the Big Lie that MLM is direct selling. Real direct sellers don't recruit new – and competing – direct sellers.

By dramatically showing what real direct selling was and is, DIRECT SELLING pierces the myth that protects "MLM" from being seen and called out for what it is, a pyramid recruiting scam.

There are some who call MLM "direct selling" even though they realize it is a scam or have directly experienced loss. Why? They have been told, over and over again, that direct selling is the descendant of the revered Yankee Peddler, the purest form of free enterprise. Questioning MLM's "direct selling" identity, they are lectured, impugns "business opportunity", and the entrepreneurial spirit. It is "negative thinking." It also contradicts the Federal Trade Commission (FTC) and the Chamber of Commerce, authorities that declare that MLM is "legitimate." Questioning MLM, they are told, is almost… un-American!

The invented myth of direct selling overwhelms the truth and negates direct experience, confirming the adage that if a lie is told often enough it replaces the truth.

As DIRECT SELLING reveals, real direct selling was never "pure" or patriotic, but brutally hard on the soul, and it could be ruthless and unethical in methods. It was never glamorous, but laborious, routine, and stressful. No one who did it ever believed it was a path to "unlimited" wealth. Few people could withstand the rejections and disrespect, and of those who did so, few wanted to.

Beyond a real-life and often darkly humorous depiction of door-to-door sales, DIRECT SELLING confronts the deeper question of vocation and livelihood – the opportunity and the freedom to pursue work in accord with our personal values and talents. This is the true meaning of the American Dream.

The book addresses how that dream can be highjacked by lures of "unlimited" income, "self-employment" and degrading assertions that self-worth is measured in dollars.

DIRECT SELLING is about every person’s quest for meaningful work and personal freedom with integrity, and the forces that would abuse and manipulate that quest, the real "dream stealers."

PONZINOMICS

the Untold Story of Multi-Level Marketing

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Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes

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FALSE PROFITS – Paperback

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