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In addition, Lori Northeim has been appointed as the new Director of Marketing, also effective August 19. Northeim brings a wealth of experience in marketing, with a strong track record in brand strategy, product launches, e-commerce, and market research. She holds an industrial design degree from Purdue University, an MBA from Otterbein University, and a Professional Certified Marketer certificate from the American Marketing Association. Northeim’s prior experience at Elmer’s Products Inc. and Fiskars Garden and Outdoor Living has equipped her with the skills to drive Hoshizaki’s marketing initiatives forward, making her an invaluable asset to the team.
“We are thrilled to welcome Seth and Lori to the Hoshizaki family,” said Sally Ray, Vice President of Marketing. “Their combined expertise and fresh perspectives will be instrumental as we continue to innovate and grow our market presence. We are confident that their leadership will help us achieve new milestones and reinforce our commitment to delivering high-quality products and services to our customers.”
Sawyer and Northeim are expected to play pivotal roles in advancing Hoshizaki’s strategic objectives. Their contributions will be key in driving innovation, enhancing product quality, and strengthening customer relationships, all while reinforcing Hoshizaki's position as a leader in the commercial ice machine and refrigeration industry.
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