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We're going to start the season and this newsletter with a little tip for everyone presenting vocal events this year. But first, let me clarify that this is a response to a general pattern, not a specific person or organization. I want to see all of you succeed, and we're happy to help whenever possible.
So here's the tip:
Think about how much time you need to publicize your event, and add two weeks. Get the program set, the performer list prepped, get everything ready early. We hear about wonderful events every week that should have been on our desks weeks earlier, when we could actually schedule them in, respond to calls for action, or yes, include them in this newsletter.
While today's email is a little late due to a back injury that made it impossible to sit up last night and get it done on time, we will normally publish bright and early on Friday morning. That means we need your info on the calendar by Wednesday afternoon, or it has no shot. You should have graphics, a great description and all of the info lined up way before then.
I know exactly how hard this is, but I also know that most of you deserve a bigger audience. Make a new season's resolution to do the marketing earlier and I swear, your habits and checklists and whatever you're using will get easier. You can do it, and we'll be watching!
Happy music-making,
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