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Welcome to the Marketing Minute newsletter! This month’s Marketing Minute contains Virginia Agricultural BMP Cost-Share (VACS) program and Resource Management Plan (RMP) newsletter templates to help you better market those programs.  

We’re open to submissions! If you’d like to share a resource in future Marketing Minutes, please reach out to pcmo@dcr.virginia.gov. 

VACS Newsletter Templates

Now is the perfect time to help local farmers take advantage of cost-share funding for conservation practices. The Agricultural Cost-Share Marketing Toolkit includes ready-to-use VACS newsletter clips (Word Doc) that can be easily customized for your district’s: 

• E-Newsletters
• Websites
• Print brochures

These short, informative blurbs are designed to grab attention and encourage action. Simply: 

• Choose a template from the toolkit. 
• Add your district’s contact information. 
• Highlight BMPs (Best Management Practices) that are most relevant to your local producers. 

Although the Virginia Resource Management Plan (RMP) Program just marked its 10-year anniversary, many farmers are still unaware of the long-term financial and environmental benefits of participating. To help spread the word, the Agricultural Cost-Share Marketing Toolkit offers ready-to-use RMP newsletter templates (Word Doc) that: 

• Highlight the financial incentives of RMPs
• Emphasize the long-term conservation benefits 
• Can be easily added to your e-newsletter, website, or print materials 

Just customize the clip with your district’s contact information and share it. It’s a simple way to help farmers make informed decisions that benefit their land and bottom line. 

Attending the VASWCD Annual Meeting? Please mark your calendar for Dave Neudeck, the Department of Conservation and Recreation’s Communications Director, to present on Communications Tactics during the morning General Session on December 8. Learn more about DCR’s latest marketing campaigns and new resources for the districts to promote VACS.