The Sunny Side Marketing Newsletter
A very optimistic hello to all of you District Leaders, Marketing Chairs, and Arlington Convention Attendees from your Optimist International Marketing Department!

We’ve got some great news for you!

Over the last several months, we have been hard at work developing another series of branding and marketing tools for you to use to promote the Optimist brand and the benefits of joining the Optimist movement.

As many of you may already know, beginning October 1, 2023, all Districts must be in compliance with the official Optimist International branding guidelines in developing banners, letterheads, business cards, envelopes, District pins, and any other promotional or marketing materials. To assist you with this task the Marketing Department has developed condensed branding guideline documents for both District and Club use. You can access these documents by using the following links: District Branding Guidelines Club Branding Guidelines

If you have any questions or need assistance with your branding efforts, please contact the Marketing Department at marketing@optimist.org and we will be glad to assist you.


To promote membership growth the Marketing Department has developed a series of flyers and social media ads to help you with outreach to your communities. These ads are attached below. The focus of these promotional materials is the benefits you get from becoming an Optimist and beginning involved in Optimism.

If you and other members from your District attended the International Convention in Arlington, Virginia (and we hope you did!), you may recall the marketing booth in the expo area. Several of the materials displayed there are available and attached to this newsletter.

If you did not get the chance to sign up to be interviewed on Optimist International’s podcast, “Choose Optimism” hosted by Shane Newman and directed by Theresa Jarratt, please send a message to communications@optimist.org indicating you are interested. The podcast is looking for your stories about your Optimist journey and the defining moments you have discovered along the way.

If you would like assistance from the Marketing Department, click here to access the marketing request form to let us know the type of branding or marketing help you need. Our mission is to help you succeed in building the Optimist brand in your community.

Remember you are part of the Optimist International Marketing Team. Together we can help our Districts and Clubs tell the Optimist story and continue to expand our brand.

Your Marketing Department is working hard to assist our Districts and Clubs in promoting Optimism and Optimist International. Let us hear from you! We really want to know what you think about the work we’re doing and how we can better serve you.

All the best,
2022-2023 Marketing and Communications Committee Chair and
Past International President, Nick Prillaman
Contributed by 2022-2023 Marketing and Communications Committee
Past Governor of the Indiana North District
Sandra Kay Doyle
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Click on the images above to access multiple ads.
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LOGOS
OI Roundel
OI Roundel (Black)
OI Roundel (Blue)
Official Optimist International logos are available for download in both high-resolution and low-resolution formats. Go to our logos page and click on the logo you want. A new window will appear with the logo in it. Right-click on the logo and choose "Save as" or "Save image as" to save the file to your computer.
Revised Optimist Junior Golf
The Two Travelers – A Story About Optimism
Contributed by Past International President H. Nick Prillaman, Jr.

I’ve used this story on countless occasions as it really does show the difference that attitude can make.

There was once a traveler who was walking from a village in the mountains to a village in the valley.

As he walked along, the traveler saw a monk working in a field, so he stopped and said to the monk, “I’m on my way to the village in the valley, can you tell me what it’s like?”

The monk looked up from his labor and asked the man where he had come from.

The man responded, “I have come from the village in the mountains.”

“What was that like?” the monk asked.

“Terrible!” the man exclaimed. “No one spoke my language, I had to sleep on a dirt floor in one of their houses, they fed me some sort of stew that had yak or dog in it, or both, and the weather was atrocious.”

“Then I think that you will find that the village in the valley is much the same,” the monk noted.

A few hours later another traveler passed by and said to the monk, “I am on my way to the village in the valley, can you tell what it’s like?”

“Where have you come from?” enquired the monk.

“I have come from the village in the mountains.”

“And what was that like?” the monk asked.

“It was awesome!” the second traveler replied. “No one spoke my language, so we communicated using our hands and facial expressions. I got to sleep on a dirt floor, which I’d never done before! They fed me some sort of weird stew — I have no idea what was in it, but just to experience how the locals lived was great, and the weather was freezing cold, which meant that I really got a taste of the local conditions. It was one of the best experiences of my life.”

“Then I think that you’ll find that the village in the valley is much the same,” the monk said.

Life is 10% what happens to us and 90% how we respond. Don’t allow the challenges of life to take away your joy. 

There are lots of reasons to complain and be miserable if that’s how you look at life. And there are lots of reasons to be enthusiastic and joyful if that’s how you look at life.

How do you look at life?
Optimist International | www.optimist.org