There has been a lot of conversation across the industry recently about "pre-marketing," "coming soon" and private listing networks. As these discussions continue to evolve, we want to ensure you have clarity and confidence in how to best serve your customers and clients while remaining in compliance. At PrimeMLS, you already have the ability to effectively pre-market listings while simultaneously maintaining transparency and achieving broad exposure.

How 'Pre-Marketing' Works in PrimeMLS

With the Coming Soon status, you can:

• Enter a listing into the MLS before showings begin
• Generate early interest and visibility without accumulating days on market
• Share the property in the MLS, PrimeMLS.com, IDX/VOW sites, and syndication channels
• Build momentum leading up to the Activation Date, creating excitement and demand without limiting who can view it online

Because the "Coming Soon" concept/status is not defined at a national level, how it is handled depends on:

• The terms of the listing agreement
• The type of marketing being done
• Your local MLS rules

At PrimeMLS, the Coming Soon status provides a clear, compliant way to begin marketing a listing in accordance with the Clear Cooperation policy, which mandates listing input into the MLS within one business day of public marketing.

Why This Matters for Your Clients

Using Coming Soon within the MLS helps ensure:

• Buyers have access to available inventory
• Sellers benefit from broad exposure
• The marketplace remains open, fair, and transparent

In short, your customers and clients can benefit from early marketing without sacrificing visibility. You do not need to rely on private or limited networks to build interest in a property. With PrimeMLS, you can pre-market listings in a way that is visible, effective, and designed to support agents, buyers, and sellers.

We’re here to help. To support you, PrimeMLS has created a set of helpful guides designed to give you and your clients more insight into this growing narrative in the real estate industry. Take a look below.

We’re excited to introduce a helpful new enhancement designed to make listing input faster and more intuitive — the Paragon Connect Field Counter!

As you enter a new listing in Paragon Connect, the Field Counter keeps you informed every step of the way:

• All Fields shows how many total fields remain, so you can easily track overall progress. Several fields may not be applicable but are still available to fill out.
• Required Fields highlights how many mandatory fields are complete, and how many are left before your listing is ready to publish.

Since listings can only be published once required fields reach 100% completion, this new feature takes the guesswork out of the process and helps you stay on track.



It’s a simple, powerful way to monitor your progress and get your listings live with confidence!

Are you taking full advantage of your PrimeMLS subscription? It's so much more than access to the MLS software, and the best way to learn how you can benefit is through free training! Many of these training opportunities are hosted exclusively for PrimeMLS customers! Click the links below to register for all classes.

CubiCasa: Floorplans & PrimeMLS

April 7th @ 1:00 PM - 2:00 PM

Learn more about CubiCasa, the go-to app used by thousands of real estate professionals every day to create floor plans in only 5 minutes. Greatly improve your listings and listing presentations for free! Cubicasa covers the benefits of adding a floor plan to your listing media and how the technology works.

ZipperAgent: Lead Generation Secrets to Master Top Platforms! - 2 NH CEs

April 8th @ 10:00 AM - 12:00 PM

Boost your business with ZipperAgent! Learn how to grow your business with ChatGPT & other Top AI Platforms, effectively nurture client relationships and generate high-quality R&R leads. This high energy webinar with rock star coaches will help you master social media, video marketing, SEO, blogging for success & more.

RealReports: Real CMA

April 8th @ 1:00 PM - 2:00 PM

This is for you if you want to create faster, smarter CMAs that pull comps from both on- and off-MLS sales, are fully customizable, and generate polished presentations directly inside the RealReports platform. You'll walk away with a clear look at how RealCMA helps you build unlimited, beautifully designed CMAs in seconds-while capturing leads, tracking client activity, and delivering a more modern experience for your clients.

domiiDetect & domiiRescue: Modern Safety Strategies That Protect Your Business

April 9th @ 10:00 AM - 11:00 AM

April 21st @ 1:00 PM - 2:00 PM

Learn how to protect yourself and your business with domiiDetect and domiiRescue, domii's new safety suite. This webinar teaches agents to run quick background checks, identify red flags before showings, open houses, and meetings, and integrate safety workflows seamlessly. Gain confidence, reduce risk, and stay productive while keeping yourself and your clients safe.

RPR: CMA Secrets Unlocked

April 14th @ 2:00 PM - 3:00 PM

When it comes to pricing a property, your clients are counting on you to lead the discussion. It's important that you understand how to take various dynamics into consideration when creating a CMA report. Whether for a buyer or for a seller, a thorough CMA can help you and your client fully consider all relevant factors affecting potential price points. In this class, we'll walk you through the step-by-step process of using RPR to create a professional report that gives your clients the information they need to make fully informed decisions.

RPR: AI Tools - Real Estate Storytelling

April 16th @ 2:00 PM - 3:00 PM

Are you looking to understand how AI can help your real estate business? AI has become a useful tool to help guide your interaction with clients and customers. And RPR has interactive tools for all facets of your business! In this webinar, we'll provide an overview of the suite of AI tools available both on RPR's website and in the RPR app.

The Digital Guardrail: How RentSpree Simplifies Fair Housing for REALTORS®

April 22nd @ 11:00 AM - 12:00 PM

Manual screening leaves room for error, inconsistency, and liability. It's time to install a "Digital Guardrail." This training reveals how RentSpree simplifies rental workflows for REALTORS® by creating an objective, tech-driven standard for every listing - just in time for Fair Housing Month. Exclusively tailored for PrimeMLS customers, this webinar will help you confidently manage your rental listings and stay compliant from listing to lease.

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