March 6, 2025

AAHOA NEWS

AAHOA Welcomes Hilton as Brand Partner, Grand Sponsor, and Exhibitor at AAHOACON25

 

Breaking news! AAHOA is proud to announce that Hilton will serve as an AAHOA Brand Partner, exhibitor, and Grand Sponsor of the Welcome Reception at AAHOACON25. "Our industry thrives when relationships thrive," said AAHOA Chairman Miraj S. Patel. "Hilton's sponsorship of AAHOACON25 reflects a shared commitment to building meaningful connections and driving the industry forward. This is more than a partnership – it's a powerful message about the unity and collaboration that define our industry's strength."  

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U.S. Treasury Department Announces Suspension of Enforcement of Corporate Transparency Act

 

The Treasury Department announced this week that it will not enforce any penalties or fines related to the Corporate Transparency Act’s beneficial ownership reporting rule – both under the current deadlines and after upcoming rule changes. Instead, the department plans to revise the rule so that it only applies to foreign companies. This move is aimed at supporting American taxpayers and small businesses while ensuring the rule serves the public interest.

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Gurudev Sri Sri Ravi Shankar Announced as AAHOACON25 Keynote Speaker

 

We are honored to welcome Gurudev Sri Sri Ravi Shankar as a Keynote Speaker at AAHOACON25! Gurudev Sri Sri Ravi Shankar is a globally recognized spiritual teacher, humanitarian, and peacemaker whose work has touched over 800 million people in 180 countries. His humanitarian initiatives have supported mental health, addiction recovery, environmental sustainability, and peacebuilding.


Join us on April 15 during the Opening General Session as he shares his insights on leadership, mindfulness, and personal growth – essential skills for hospitality professionals navigating today's fast-paced industry.

REGISTER TODAY
 

SPONSORED CONTENT

dormakaba, the leader in hospitality solutions, understands how important it is to balance hotel security while also providing a seamless guest experience. Our eBook provides insights into selecting secure technologies and managing credentials for optimal safety and guest satisfaction.


Download the eBook and learn about:

  • Choosing the best key card
  • Practical tips on managing credentials
LEARN MORE
 

AAHOA Celebrates Women for Women’s History Month

 

This Women's History Month, AAHOA proudly recognizes the strength, resilience, and leadership of women in the hospitality industry. Women have been shaping the future of hospitality for generations, and through our HerOwnership initiative, we remain committed to breaking barriers and expanding opportunities for women hotel owners and leaders. Make sure to attend AAHOACON25 for the HerOwnership Luncheon – details coming soon!


Together, we can create a more inclusive and thriving industry for all.

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AAHOA 2025 Elections: Credentialing Open Now

 

Attention AAHOA Members: Credentialing for the 2025 AAHOA Elections at AAHOACON25 in New Orleans is now open.


To ensure your voice is heard in this pivotal election, it's crucial to complete the credentialing process through the Voatz app by April 11. This process is mandatory for voting eligibility.


Why does it matter? If you skip credentialing, you won't be able to cast your vote. Your participation shapes the future of AAHOA – don't miss out on this opportunity to make a difference.


Watch our video guide on how to complete the voting process for the 2025 AAHOA Elections here.


Stay informed, engaged, and ready to vote for the leadership that will drive AAHOA forward at AAHOACON25.

VISIT THE ELECTIONS RESOURCE CENTER
 
 

Apply to Serve: 2025 Ambassador and Committee Applications are Open

 

Calling All AAHOA Members!

 

Are you:

  • Energetic and motivated to help AAHOA achieve its goals?
  • A connector who can unite hotel owners and industry leaders with AAHOA?
  • Passionate about serving the hospitality industry?

 

If you answered YES to any of these, it's your time to lead!

 

Apply to serve as an AAHOA Ambassador or on an AAHOA Committee.


We're seeking dedicated members who want to see AAHOA thrive and make a difference in our industry.


Ambassador Application Deadline: Tuesday, April 1, 2025


Apply to be a 2025 AAHOA Ambassador here.


Committee Application Deadline: Thursday, April 17, 2025


Apply to join a 2025 AAHOA Committee here.

UPCOMING DEADLINES
 

AAHOA Commends President Trump's Address to Congress, Commitment to Tax Relief for Small Business Owners

 

Following President Trump’s first Joint Address to Congress and the nation, AAHOA applauded his prioritization of tax relief for American families and small businesses. The president urged for bipartisan support of extended and expanded tax reductions, and he issued a proposal to eliminate taxes on tips, overtime pay, and Social Security benefits.


"President Trump's proposals are the kind of tax reforms our industry needs. That's why AAHOA will be in Washington, D.C., next week, March 11-12, to advocate for these critical measures,” said AAHOA Chairman Miraj S. Patel.

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AAHOA EDUCATION

AAHOACON25: Independent Hoteliers Workshop & Reception

📣 Calling all independent hoteliers! Join us on Tuesday, April 15, at AAHOACON25 for an exclusive Independent Hoteliers Workshop & Reception designed to elevate your business with expert insights, financial strategies, and game-changing technology trends.

 
 
REGISTER NOW
 

M3 Webinars – The $20,000 Challenge: A 3-Part Profitability Series

Are you leaving money on the table? Discover hidden profits, optimize pricing, and scale your business without losing cash in this exclusive three-part series designed to help hotel owners boost profitability! While Session 1: Find Hidden Profits has passed, there are two more sessions you can still attend.


📍 Session 2: Pricing, Costs, and Margins—Your Hidden Goldmine

🗓️ Wednesday, March 26 | 2 p.m. EDT | Virtual

Master pricing strategies and cost control to maximize margins.


Register here.


📍 Session 3: Scaling Profitably—Grow Without Losing Cash

⚜️ Live at AAHOACON25 in New Orleans!

🗓️ Wednesday, April 16, 2025 | 1:30 p.m. CDT

Learn how to scale efficiently while protecting your profits.


Visit AAHOACON.com for more information!

EXPLORE AAHOA WEBINARS
 

INDUSTRY PARTNERS

O’Connor is the largest property tax consulting firm in the United States. O’Connor’s team of professionals possesses the resources and unparalleled market expertise in the areas of property tax, cost segregation, and commercial and residential real estate appraisals. Their proven solutions continue to help taxpayers reduce their annual property tax rates. To learn more information about potentially reducing your property taxes, visit their website here.

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Ecolab, the global industry leader in hotel cleaning and sanitization, offers preferred pricing to AAHOA Members. Save on laundry, housekeeping, kitchen, pool and spa chemical programs, and more! For more information, please visit the website, then contact Michael Pfister (Michael.pfister@ecolab.com) or call 952-852-0926 today!

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Featured Member Benefit

Since 2007 Jacaruso Enterprises has led the industry in Remote Hotel Sales Services. We support over 3,500 hotels worldwide, ranging from suburban, urban, airport, and metropolitan to boutique hotels.

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INDUSTRY NEWS

Young Professionals: What Drew You Into the Hospitality Industry?

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Honoring Women's History Month: The Power of Networking and Excellence in Hospitality

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IN THE MARKET

U.S. RevPAR +3.1% y/y last week; Luxury outperformance and Mardi Gras timing tailwind

As Truist Securities wrote, “Overall U.S. RevPAR was +3.1% y/y for the week ending 03/01/2025, per STR/ CoStar, above the prior week's result of -0.3% y/y and above the trailing 10-week average of +2.0% y/y. Last week's results continue to show a bifurcation of performance between "wealth effect"-driven Luxury (chain scale RevPAR of +10.7% y/y and impressively +7.0% for ADR) versus much softer RevPAR growth trends for lower-priced hotels (Economy - Upper Midscale +1-2%). There was also a timing calendar shift of Mardi Gras which benefitted New Orleans last week (RevPAR +30.6% y/y). Mardi Gras was March 4th in 2025 and February 13th in 2024. Upscale RevPAR: +2.3% y/y; Upper Midscale RevPAR: +2.1% y/y.”


For more, read the full report here, and read the China/Europe report here.

 

UPCOMING EVENTS

Spring National Advocacy Conference

Washington, D.C.

March 11-12, 2025

HUNTER Hotel Investment Conference

Atlanta, GA

March 18-20, 2025

California Hotel & Lodging Action Summit

Sacramento, CA

April 8, 2025

AAHOACON25

New Orleans, LA

April 15-17, 2025