Center for Women Entrepreneurs E-News || February 2020

March 2020

Texas Woman's University's Jane Nelson Institute for Women's Leadership Gains New Executive Director

Mary Anne Alhadeff, the former CEO of Dallas-based North Texas Public Broadcasting, Inc., is the new executive director of the Jane Nelson Institute for Women’s Leadership (JNIWL) at Texas Woman's University .

The JNIWL's three specialized centers — the Center for Women in Politics & Public Policy , the Center for Women Entrepreneurs and the TWU Center for Student Leadership — serve Texas as a resource for scholarship and research focused on advancing women’s leadership through education, mentoring and networking.

As CEO of North Texas Broadcasting for 14 years, Alhadeff led KERA, one the country’s most successful public broadcasting radio and television stations. There, Alhadeff and her team instituted a process for content creation that has become a national model and resulted in record levels of financial support. During her time there, the station’s operating budget increased by more than 250%, and the number of women in management positions grew to its highest level in the organization’s 60 years.

Alhadeff also held top executive posts for outlets in Maine and North Dakota, a senior management position in New Hampshire and production posts in Washington and Minnesota.

Alhadeff succeeds U.S. Air Force Maj. Gen. Mary Saunders (Ret.) in leading the JNIWL, beginning with a transition period that will include the April 2 opening of its new home in TWU's historic Old Main Building in Denton. After 34 years of distinguished leadership in the Air Force, where she became the Pentagon’s highest-ranking African-American woman, Saunders retired in 2005. She returned to her alma mater to create TWU’s student leadership institute, which became part of the JNIWL that she has led since 2018.

In the News

Shannon Mantaro, Director of the CWE wrote a column, “ Celebrate women’s entrepreneurial contributions during Women’s History Month ,” that appeared in the Feb. 18 issue of the Denton Record-Chronicle.

Sales Funnels 101

Who: Dr. Michaela Herndon - MichaelaHerndon.com

When: Tuesday, March 10th, 2020, 7:30-9 am

Where: Spring Hill Suites | 1434 Centre Place Drive, Denton, TX 76208

Dr. Micaela Herndon is a Business Development Consultant who partners with women solopreneurs to grow their business, human-to-human and a 2019 CWE Microgrant recipient.

Sales Funnels 101: If you sell it, they will not come unless...you guide them to your products. In the new age of technology, everyone is looking for the next best thing. In order to create and maintain a strong clientele, a sales funnel will grow your business, save you time and automate your communication process.

In this class, learners will:

Gain knowledge about sales funnels
How to build a sales funnel
How to make them work for their clients.

*Seating is limited.

Upcoming Women RISE events

April 14th: Social Media with Mary Robb, Social Practice

May 12th: Email Marketing with Jeffrey Radighieri, TWU College of Business

Registration for these events open on the second Tuesday of the month prior to the event.

Develop An Entrepreneurial Mindset

An entrepreneurial mindset is a certain way of thinking. It is about the way you approach challenges and mistakes and an inherent need to improve your skills. Having an entrepreneurial mindset will help propel yourself and your business forward.

Here are three ways to help you develop an entrepreneurial mindset:

Improve: Don't ever think you know it all. Be curious and eager to learn new skills and improve on the ones you already have.

Accept: Focus on the things you can change and accept the things you can't. Look for opportunities in the problem instead of problems in the opportunities.

Be in the present moment: Don't obsess about past mistakes. Learn from them and move on. Concentrate on the present moment because the present moment sets the tone for the future.

Where Will the CWE be Next?

The CWE participates in and sponsors many events for women business owners so we can get the word out about our services and highlight the impact that our women-owned businesses have on the economy of Texas!

Here are a few that we'll be at soon: