Referrals are lifeblood to healthcare practices. A good physician referral program not only expands your practice’s reputation and your physician network, but it also accelerates new patient acquisition.
Traditionally, these outreach programs have been the responsibility of a physician liaison—a dedicated representative who serves as a boots-on-the-ground marketer for your practice, actively visiting referring physicians to build profitable referral relationships.
However, with COVID-19 keeping most physician liaisons desk-bound and unable to visit offices in-person, the game changed dramatically. Physician referral programs have gone digital, meaning your practice can save time, money, and a lot of effort.
