Many leaders are stressed over staffing and turnover woes, and rightfully so! So how can you position your company as a place that's not offering "just another job," but rather a place that is a magnet and haven for high-performers?
Let's start with the fact that the most important person on your team is not you (the boss); it's whoever is directly serving the customer. It is THAT person who will either help the customer fall more in love or less in love with whatever your organization is offering. And it is THAT person who will be a primary reason for WHY the customer returns AND tells others to come also.
How important is that person to you? Your honest, visceral answer is exactly what your potential and current applicants will feel. They will know if you're merely looking to fill an open position or if you want someone to join you in achieving the goals and dreams of your organization.
If your line employees are TRULY important and they are TRULY the most important person to the customer, then how do you (the leader) make sure that they know it?
How is their significance clearly revealed in:
- The recruitment messaging
- The application experience
- The interview experience
- The orientation experience
- The job offer experience
- The department training experience
- The daily reinforcement experience
Takeaway: Employee retention BEGINS with the onboarding experience, then continues with how you engage your team daily.