Fragrance products to contain sustainable ethanol, created using carbon-capture technology
Coty targets a majority of its fragrance portfolio to be using carbon-captured ethanol by 2023. The planned partnership supports Coty’s ‘Beauty That Lasts’ sustainability program.

Ethanol is a core ingredient in fragrance products, enabling the efficient dispersion of the scent. Coty fragrances contain ethanol sourced from a range of natural raw materials - including sugar cane and sugar beet, which use land, water and fertilizers. This new sustainable ethanol from carbon-capture utilizes near-zero water consumption and reduces the requirement for agricultural land which, in turn, supports biodiversity.

Coty’s scientists have worked alongside LanzaTech and production partners over the past two years to develop a high-purity sustainable ethanol that is suitable for use in fragrances.

The proposed partnership with LanzaTech is an important step for Coty as it continues its journey to becoming a more circular business and creating a more sustainable and inclusive world. Coty’s ambitious ‘Beauty That Lasts’ strategy - which is guided by the United Nations Sustainable Development Goals (SDGs) - sets out a range of time-bound targets, including a 30% reduction in absolute CO2e emissions by 2030.