THIS WEEK'S INDUSTRY UPDATES
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Stay updated on the latest news and developments by checking out this week's compilation of important matters impacting and influencing our industry.
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Every Community. Every Riding. Tourism Counts.
Tourism contributes nearly $8 billion to BC’s GDP annually. It employs over 163,000 British Columbians and generates over $2.1 billion in provincial and municipal tax revenues. Now there’s a new way to explore its footprint closer to home.
We’ve partnered with Tourismo to launch Tourism Counts, a free, non-partisan interactive platform featuring tourism-related business counts and estimated employment across all 93 provincial ridings.
It puts local evidence in the hands of residents, operators and elected officials to help inform decisions about tourism’s future—and build support for the policies, infrastructure and investment our industry needs to grow.
This is just the beginning. Together, we’ll continue developing the resource to strengthen tourism advocacy through the election and beyond.
See how tourism counts in your community.
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Start Planning Your Trip To Victoria
With the 2027 BC Tourism Industry Conference just a few months away, now is a great time to start planning your trip to Victoria!
Here are a few things to keep in mind as you plan your conference experience.
REGISTRATION REMINDER - EARLY-BIRD PRICING
Registration is open for 2027 BC Tourism Industry Conference! Join colleagues from across the province and enjoy industry connections, insights and conversations about the future of BC tourism.
Early-bird pricing is available until January 14, 2027.
NOMINATIONS OPEN FOR THE 2027 BC TOURISM INDUSTRY AWARDS
The 2027 BC Tourism Industry Awards celebrate excellence, leadership, and innovation across British Columbia’s tourism industry. These prestigious awards recognize the outstanding people, businesses, products, and experiences that make BC’s tourism sector exceptional.
Nominations close November 26, 2026. All industry members are encouraged to submit a nomination and help recognize the best of BC tourism. Learn more and NOMINATE TODAY!
TRAVEL DISCOUNTS - GETTING TO VICTORIA
Several travel partners are offering discounted rates for registered conference attendees. Whether you're travelling by air or water, be sure to review the available options and applicable booking codes before making your arrangements.
If you're travelling to Vancouver Island with BC Ferries, we recommend booking early to secure your preferred sailing. Saver fares offer a great-value option, and some are already available on sailings around the conference dates. Additional Saver fares may also become available closer to your travel dates, so keep checking back if your preferred sailing isn't currently offered.
ACCOMMODATION - STAYING IN VICTORIA
Planning to stay a while in Victoria? Special accommodation rates are available for conference attendees at The Fairmont Empress, subject to availability and booking deadlines.
We recommend booking early to make the most of the available rates.
View hotel information and booking details
SUSTAINABLE TRAVEL - CONSIDER YOUR OPTIONS
Looking ahead to “The Next 50 Years” of BC tourism, getting to and around Victoria is part of planning your conference trip. If it works for your travel plans, consider options such as carpooling with colleagues or using public transit while in the city.
We look forward to welcoming you to Victoria!
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TIABC Annual General Meeting
The Annual General Meeting of the Tourism Industry Association of British Columbia (TIABC) will be held on the following date and location:
Date: Thursday, November 26, 2026
Location: Virtual
Time: 10:00 am (PCT)
The meeting is called for the purposes of:
- To receive the financial statements of the Association for the fiscal year ended December 31, 2025
- To receive the financial statements of the Association for fiscal period January 2026 to June 2026
- To approve the minutes of the December 10, 2025 Annual General Meeting
- To approve the accountant for FY26
- To elect three (3) Directors in the DMO Category and three (3) Directors in the Business Category.
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You Are Invited | Help Shape the Future of B.C.'s Tourism Workforce
TIABC and post-secondary institutions across British Columbia are inviting tourism and hospitality industry leaders, business owners and operators to help shape the future of tourism education and workforce development. Regional roundtables will bring employers and educators together to identify skills and training gaps, strengthen connections between classrooms and workplaces, and ensure programs reflect the evolving needs of B.C.’s tourism sector.
Industry members are encouraged to participate in one of the following sessions, all taking place from 1:00 to 3:00 p.m.:
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North Vancouver | October 26 – Capilano University
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Kelowna | October 29 – Okanagan College
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Nanaimo | November 10 – Vancouver Island University, Building 210, Room 275
An online participation option is also available for those unable to attend in person.
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Reminder | Destination BC Co-op Marketing Program
Applications for Destination BC’s 2027/28 Co-operative Marketing Partnerships Program are open, with a submission deadline of November 1, 2026.
The program provides consumer-focused marketing and promotional support to community consortiums (three or more communities) and provincial tourism product and experience sector organizations across British Columbia. Designed to strengthen collaboration, the program encourages partnerships that leverage funding, align marketing objectives and maximize promotional opportunities.
Eligible organizations are encouraged to review the updated 2027/28 program guidelines and download the application forms before the upcoming deadline.
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Air Canada–United Partnership Supports U.S. Increased Connectivity for US Visitors to BC Destinations
Air Canada and United Airlines have announced new routes and expanded service for summer 2027, strengthening connections between the U.S. and Canadian destinations. For BC's tourism industry, the partnership provides opportunities beyond direct flights into Vancouver International Airport (YVR), connecting visitors to communities throughout the province and supporting local accommodations, restaurants and attractions.
Through their Transborder Joint Business Agreement, the airlines coordinate schedules and fares to improve travel convenience and accessibility. The partnership brings approximately two million U.S. connecting passengers onto Air Canada's domestic network annually, benefiting more than 50 Canadian communities. Expanded summer 2027 service will further strengthen connections between Canadian destinations and major U.S. hubs.
Learn more and read the full announcement from Air Canada HERE.
Destination Canada Partners with Air Canada and Lufthansa Group to Attract Indian Travellers
Destination Canada, Air Canada, and Lufthansa Group have announced a new joint pilot initiative aimed at attracting travellers from South India to Canada for spring and summer 2027 and beyond.
The partnership combines Destination Canada’s Canada, naturally brand platform, destination storytelling, and traveller insights with the airlines’ extensive international networks, customer intelligence, and marketing expertise. The initiative aims to strengthen Canada’s appeal in the growing Indian travel market and encourage more visitors to explore destinations across the country.
Read the official announcement from Destination Canada HERE.
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Spirit of Hospitality Lottery Has Returned!
The Spirit of Hospitality Lottery is back for its 8th year, and TIABC is joining in celebrating the BC Hospitality Foundation’s 20th anniversary with 20 prizes for 20 years, including three early bird draws.
Launched last week and running through November 4, this year’s lottery features more than $35,000 in prizes, including luxury getaways, a Rocky Mountaineer rail tour, golf experiences and more. Every ticket purchased helps support the Foundation’s important work across British Columbia.
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Applications Open for 2027 BC Aviation Council Mentorship Program
The BC Aviation Council (BCAC) is now accepting applications for its 2027 Mentorship Program, a complimentary six-month initiative running from January through June 2027. The program connects mentors and mentees from across British Columbia and Yukon's aviation and aerospace sectors, creating opportunities for professional development, knowledge sharing and meaningful industry connections.
The program brings together individuals at all stages of their careers to exchange experiences, gain new perspectives and support one another's growth. Through mentorship and collaboration, BCAC aims to strengthen relationships and foster a more connected, inclusive and thriving aviation industry.
Applications are now open for both mentors and mentees interested in joining the 2027 cohort - applications close November 30. Learn more HERE.
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TOURISM HR SPOTLIGHT WITH go2HR
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Ergonomics Month | go2HR Resources to Prevent Strain and Injury at Work
Musculoskeletal injuries (MSIs) are among the most common injuries in BC’s tourism and hospitality industry, and October’s Ergonomics Month is a great opportunity to help teams work more comfortably and safely. MSIs typically develop from repetitive motions, awkward postures, heavy lifting, and prolonged standing, all of which are part of many tourism roles.
Prevention often comes down to everyday habits and smart workplace setup. Lifting with the legs, pivoting with the feet instead of twisting, and taking micro-breaks all help reduce strain. Supervisors can reinforce these habits through short team safety talks and by encouraging staff to report early signs of discomfort.
go2HR’s free resources make it easy to get started:
go2HR also offers task-specific safety talks on pushing and pulling, emptying waste, cleaning, and more.
Find all MSI prevention resources in the link below.
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Fresh Water Fisheries Society of BC
The Freshwater Fisheries Society of BC (FFSBC) is a non-profit organization established in 2003 to enhance, conserve, and promote British Columbia's freshwater fisheries and recreational fishing opportunities.
Working in partnership with the provincial government, the Society is responsible for several key initiatives that include fish stocking, conservation, education, recreational fishing and funding.
Learn more about the Fresh Water Fisheries Society of BC HERE.
Photo Credit: Northern BC Tourism/Marty Clemens
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Working Together on What Matters Most
To bolster industry advocacy efforts, membership in the Tourism Industry Association of BC (TIABC) is a good investment.
Becoming a member of TIABC offers many significant benefits that can enhance your business, elevate your voice on the issues that matter, and contribute to the success of BC’s visitor economy. As well, you will gain ease of access to a collaborative network of businesses, partners and allies that support the tourism industry, both nationally and provincially.
Contact info@tiabc.ca for more information, visit our website HERE or the link below.
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2026 Small Business Week Summit – Free Virtual Sessions
Small Business Week 2026 takes place from October 19 to October 25 and the BC Chamber of Commerce is inviting businesses to participate in the 2026 Small Business Week Summit, featuring practical insights and expert advice to help B.C. businesses navigate today's economic challenges.
With ongoing Canada-U.S. trade tensions impacting supply chains, costs and customer relationships, this year's Summit focuses on building resilience, protecting profit margins and exploring new market opportunities.
Registration is free, with five one-hour virtual sessions.
Times: From 12:00 to 1:00 PM PT
Participants can attend individual sessions or all five. Learn more and REGISTER HERE.
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The Kootenay Tourism Summit
This 2-day event is the largest gathering of tourism professionals in the Kootenay Rockies region and provides awesome opportunities for networking, professional development and peer learning. There are so many incredible things happening in the tourism world in the Kootenays and they are excited to showcase them with you.
Date: October 27 - 28
Location: Best Western Plus Fernie Mountain Lodge
Learn more and REGISTER HERE.
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Register Today | Canadian Outdoor Hospitality Conference
You are invited to attend a historic gathering! Save the Date for Canada’s National in-person Campground owners convention - the 2026 Canadian Outdoor Hospitality Conference.
Dates: November 1 - 4, 2026
Location: Sheraton Vancouver Airport Hotel
CampEx brings together more than 50 exhibitors, hands‑on workshops, and energetic keynote speakers, making it a prime place to explore new ideas, tools, and best practices for running a successful campground. Owners from across Canada are welcome — whether you’ve been in the industry for years or are attending for the first time.
Don’t miss out. Learn more and REGISTER HERE.
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SAVE THE DATE | ITBC Annual General Meeting and Indigenous Tourism Gathering
This Indigenous Tourism Gathering is a milestone that belongs to everyone. ITBC welcomes all members to join in and to set a new direction for the next 30 years.
Dates: November 4 - November 6, 2026
Location: Coast Coal Harbour Hotel, Downtown Vancouver
This event is for Indigenous tourism operators, entrepreneurs, and community leaders. Two days and two nights of cultural connection, real conversation, and bold ideas.
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PNWER Infrastructure, Trade and Tourism Forum
The Forum will bring together over 150 legislators, policymakers, and private sector members from throughout Canada and the U.S. to develop a collaborative approach to modernizing infrastructure that moves people and goods across our region more efficiently. The event will also feature a debriefing session on the outcomes and lessons learned from the 2026 FIFA World Cup.
Dates: November 12 - 13, 2026
Location: Sandman Signature Vancouver Airport Hotel, Richmond
Hybrid In-Person/Virtual Event
Learn more and REGISTER HERE.
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2026 Tourism Congress
The Tourism Congress is Canada’s leading and only national-level event bringing together all sectors of the industry. The 2026 Tourism Congress is all about ACCESS: Unlocking Canada’s Tourism Advantage.
Dates: November 17 - 19, 2026
Location: Fredericton, NB
Early bird registration is now open! Learn more and REGISTER HERE.
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Yes Shef Vancouver 2026
Canada’s Premier Celebration of Women in Food and Beverage
Mark your calendars, the countdown to Yes Shef Vancouver 2026 starts now.
Date: November 18
Location: Fairmont Pacific Rim, Vancouver
This unforgettable evening of incredible food will bring together top culinary talent for a celebration of flavour, mentorship, and leadership.
Learn more and purchase tickets HERE.
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IMPACT Sustainability Travel & Tourism Conference | "A Decade of Impact - From Vision to Practice"
The 10th anniversary of the IMPACT Sustainability Travel & Tourism Conference is taking place in beautiful Victoria, BC.
Dates: January 24 - 27, 2027
Location: Victoria Conference Centre
Register now to reserve your pass to a transformative dialogue around sustainability and regenerative tourism in Canada, and around the globe. Leaning into the topics of human connection to place, biodiversity, resilience, and driving action, 2027's conference aims to build on a decade of progress to shape the future ahead.
Early bird registration is now open! Learn more and REGISTER HERE.
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VCM Industry Forum
The Vancouver, Coast & Mountains (VCM) Industry Forum is scheduled for:
Date: Tuesday, January 19, 2027
Time: 8:45 am - 5:00 pm
Location: Pinnacle Hotel at the Pier, North Vancouver
Updated details to the Forum will be distributed in advance.
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BCHA 2027 Summit
The British Columbia Hotel Association invites you to the 2027 BCHA Summit.
Dates: May 10–11, 2027
Location: Sheraton Vancouver Wall Centre Hotel
Under the theme, Resilience: Leading Through Change, BC’s hospitality community will come together for two days of timely insights, valuable connections and celebration.
Early bird registration is now open! Learn more and REGISTER HERE.
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Taste of Place Summit Coming to Kelowna in 2027
The Taste of Place Summit is heading to Kelowna, bringing together tourism and economic development leaders, marketers, producers and changemakers from across Canada and beyond to explore the future of culinary and agritourism.
Dates: May 17–18, 2027
Hosted by the Culinary Tourism Alliance in partnership with the Thompson Okanagan Tourism Association, the two-day summit will showcase the region’s culinary and agritourism experiences while providing opportunities to exchange ideas, build connections and explore strategies for creating authentic tastes of place.
Learn more HERE.
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Learn More | The READI™ Program
The READI™ program is designed to support the growth and resilience of Canada’s tourism industry. Whether you’re an independent business or an organization looking to support your members, READI™ gives tourism operators practical tools, training, and support to handle challenges and take advantage of new opportunities.
Participants can choose from various designation categories based on their organizational focus and goals.
Learn more about the READI™ program HERE.
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TIABC recognizes that our members, stakeholders and staff occupy the ceded, unceded and traditional territories of Indigenous Nations across British Columbia. We sincerely appreciate the opportunity to live, work and play on the lands that our Indigenous friends and First Nations ancestors honour and care for.
#970 - 1050 West Pender Street | Vancouver, BC | V6E 3S7 | 604.685.5956
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