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Dear Members,
It’s been an exciting first month as I step into the role of Interim President and CEO. I’m honoured to join such a passionate and hardworking team, and an industry that continues to show incredible strength and momentum.
Rendez-vous Canada was a strong example of that. With Canadian sellers connecting with buyers from around the world, it showcased the innovation, pride, and partnerships that make tourism such a driving force in Canada.
We also held our Annual General Meeting, where we welcomed Minister Rechie Valdez, who spoke to the vital role tourism plays in building strong communities and a strong economy. Congratulations to our newly elected Board of Directors. Their leadership will help shape our work in the year ahead.
Last week, I was proud to represent TIAC at the launch of the Canada Strong Pass. This is a meaningful step to encourage Canadians to explore more of their own country while supporting the local businesses at the heart of our industry.
Thank you again for the warm welcome and for all you do to keep Canadian tourism thriving. I look forward to what we’ll achieve together.
Claude Paul Boivin
Interim President and CEO
Tourism Industry Association of Canada
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TIAC Scores Important Win For Youth Employment
As a timely boost for both youth employment and the Canadian tourism sector, the federal government recently announced a significant expansion of the Canada Summer Jobs program, adding 6,000 new positions to the existing 70,000 opportunities nationwide.
Supporting local and regional tourism development is a top priority for the local communities the program serves. By providing wage subsidies to businesses and not-for-profit organizations, the program not only offers valuable work experience and skill development for young Canadians aged 15 to 30, but also directly addresses the staffing challenges faced by tourism operators, ensuring they have the support needed to thrive during the peak season and contribute to the nation's economic recovery.
This news arrives at a crucial moment, as TIAC continues to advocate for a robust approach to bolstering the tourism workforce to meet heightened demand.
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Minister Rechie Valdez Stresses Role of Tourism for Small Businesses at TIAC AGM
During our Annual General Meeting on June 9, we welcomed Minister Rechie Valdez, who spoke about the vital role tourism plays in building strong communities and economies.
In her remarks, Minister Valdez praised the resilience of Canada’s tourism sector, highlighting its vital role in supporting small businesses, creating jobs, and building vibrant communities across the country.
Her presence and continued support serve as a reminder that tourism is not only a cornerstone of our economy but also a powerful connector of people, culture, and place. We thank Minister Valdez for taking the time to join us and for her ongoing commitment to our industry.
Make sure you check out what she shared on LinkedIn.
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TIAC Attends Manitoba Legislature
During Rendez-vous Canada 2025 in Winnipeg, TIAC’s Vice-President of Public Affairs, Amy Butcher, and former Chair of the Board of Directors, Nina Kressler, joined representatives from Travel Manitoba, Destination Canada and Tourism Winnipeg at the Manitoba Legislature to hear a statement from the Honourable Nellie Kennedy, Minister of Sport, Culture, Heritage and Tourism.
In her address, Minister Kennedy recognized the significant economic impact of Rendez-vous Canada and underscored the vital role tourism plays in driving Manitoba’s economy and enriching the experiences of both residents and visitors.
| | Meet Darryl, Our Latest "Face Behind The Place"! | | |
Meet Darryl Huculak, chef and owner of Olive Bistro & Lounge Inc in Jasper and a proud face behind Alberta’s tourism industry.
For over 20 years, Darryl blended culinary creativity with community impact, sourcing local ingredients, supporting Alberta farms, and turning every dish into a story.
From farm dinners and live music nights to collaborations with Jasper Food Tours and Alberta on the Plate, his work brings people together while boosting local economies.
Because when tourism supports local, everyone at the table benefits.
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Mark Your Calendar!
TIAC Tourism Congress 2025
November 18–20
Outaouais Region - Gatineau, QC
Hilton Lac-Leamy
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Early-Bird Registration Available Until July 31
Don’t miss your chance to save your spot at Canada’s premier tourism event.
New this year for registration is a Group Rate: Register 3 or more attendees and unlock exclusive group savings!
Want to see what’s in store?
Check out last year’s program for a preview of the dynamic workshops, engaging sessions, and valuable networking opportunities.
We can’t wait to welcome you!
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New and Renewed Member Recognition
We are thrilled to welcome our new and returning members to the Tourism Industry Association of Canada (TIAC)!
| | We are truly grateful to the 40 organizations that renewed their Regular or Associate memberships in May. Your commitment keeps us moving forward, and together, we’re building something extraordinary. Your continued support means everything, and we can’t wait to achieve even more with you by our side! | | |
Let Us Help You Find THE ONE!
Looking to fill a role on your team? TIAC members can post open positions on our exclusive Career Job Board—a valuable tool to help you connect with qualified talent across the industry. It's easy, effective, and included in your membership. Visit the Members Area of our website to post your opportunities today!
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TIAC Members, this is your moment! We want to showcase your journey—your successes, challenges, and everything in between. Share your story to inspire fellow industry leaders, gain well-deserved recognition, and make a lasting impact on our tourism community.
Your voice matters. Your story inspires.
| | MEMBERS! Are you an expert in your field and would like to share a topic of interest to your fellow members? Reach out to Julie Gauvreau. | | |
Bill C-59: What Canada’s New Greenwashing Law Means for Tourism
What changed, how it affects tourism, and the steps you should consider taking.
Submitted by Angela Nagy, CEO, GreenStep Solutions
In May 2024, the Government of Canada passed Bill C-59, a wide-reaching budget bill with a big impact for businesses promoting their environmental credentials. Especially relevant to the tourism industry are the bill’s new rules targeting greenwashing through amendments to the Competition Act.
C-59, among its various provisions, amends the Competition Act. It specifically addresses greenwashing, defined as unsubstantiated or misleading environmental claims used in the promotion of products or services.
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The Tourism Industry Association of Canada (TIAC) expresses its most profound gratitude to its Industry Patrons for their significant financial investment and support of the association. TIAC's Industry Patrons are leading companies who have been instrumental in creating positive change, fostering international tourism growth, and advancing Canada's travel and tourism portfolio.
To become an TIAC Industry Patron contact Jenn Taylor, VP Business Development and Member Relations at 902-698-0984, or Ed Byers, Partnership Lead.
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Preferred Partners
The Tourism Industry Association of Canada has partnered with a number of leading national suppliers to provide the highest quality services to our members at fantastic rates.
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