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11:00 - 11:50 HFMA 101
12:00 PM-1:00 The Financial Return on Authenticity
When promises made from how a healthcare organization communicates its purpose, capabilities, and guiding values are fulfilled through tangible experiences, the result is a competitive advantage of authenticity that increases patient satisfaction, strengthens loyalty, attracts new business, and improves employee engagement for a stronger bottom line.
In fact, authenticity achieved from patients and employees experiencing who you say you are generates the most valuable currency in business - Trust.
This presentation will demonstrate how realizing the economic benefits of authenticity requires operationalizing the messages a healthcare organization uses to differentiate itself in the market and how holding itself accountable is critical to building and safeguarding trust.
Presented by: Kelli Newman, APR, President, Newman & Newman, Inc
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