Hello all! Watermark founder Jon Picoult here with a very special edition of WaterRemarks -- one that's focused exclusively on sharing some big news with you: I've got a new book coming out this October, and I think you're going to love it!
From Impressed To Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans (McGraw-Hill, Oct. 12) reveals the breakthrough, psychology-based principles that successful businesses use to turn more sales prospects into customers, and more customers into obsessed brand ambassadors.
The book itself has already drawn a legion of raving fans, earning great advance praise from CEOs, thought leaders, and bestselling authors.
I'm super excited for you to read this book, so you can immediately start using the "12 Principles" to create more exceptional, memorable impressions on all the different constituencies you serve.
Watch this space in the coming months for more information about the book and the fascinating customer experience design techniques it explores. For now, I invite you to visit the official From Impressed To Obsessed website, where you can learn more about the book, as well as pre-order copies for yourself or your organization.
