TIAC Talk: Community – Resources and registration for upcoming events

March 2026

Greetings,

I want to thank everyone who completed the TIAC membership satisfaction survey. You told us your priorities, like addressing rising costs, and that you want more opportunities to contribute your perspective and help inform policy direction.

We heard that clearly, and we’re acting. In the months ahead, we’ll be reaching out with new ways for you to engage, share insights, and play a more active role in shaping our work on the issues that matter most to you.

In meetings and conferences across the country, I’ve felt the momentum firsthand. We’re beginning to speak with one, unified voice for a stronger national tourism industry.

You can amplify that voice by joining our National Tourism Week social media campaign on April 20–24, celebrating tourism’s role in Canada’s economy and culture. And I hope to see our members in person on April 22 on Parliament Hill in Ottawa at a reception recognizing the power of tourism.

There’s more ahead. Planning for the 2026 Tourism Congress is underway, and early bird registration is now open. This year’s program will better reflect your needs, with expanded networking and more targeted sessions.

Thank you for your continued leadership and engagement.

Sébastien Benedict

President and CEO

Tourism Industry Association of Canada

In this issue:

Register for the National Tourism Week Reception on April 22 in Ottawa;
Early Bird registration opens for the 2026 Tourism Congress;
Resources for Indigenous-led tourism and the Canada Strong pass; and much more.

Thank you to our

INDUSTRY PATRONS

Come to the National Tourism Week reception

April 22, 2026 | Ottawa, ON

Join us on April 22, 2026, at the Sir John A. Macdonald Building in Ottawa, Ontario, as we celebrate National Tourism Week 2026. It's your chance to engage with elected officials and have your voice heard about the issues you care about. Together we'll highlight to parliamentarians the pivotal role tourism plays as part of Canada’s economy and identity. Registration is only open to TIAC members.

2026 Tourism Congress: Early Bird Registration open!

November 17–19, 2026 | Fredericton, NB

Tourism experts will gather in Fredericton, New Brunswick this November to explore the 2026 Congress theme of Access: Unlocking Canada’s Tourism Advantage.

This year's program will feature several updates designed to enhance the delegate experience, including expanded networking opportunities, integrating the Canadian Tourism Awards further in the Congress experience, and more!

Take advantage of early bird pricing today!

The READI™ Program: The national designation for tourism excellence

Being READI™ Designated means you have the practical tools, training, and support to handle challenges and take advantage of new opportunities. Enjoy the marketing benefits, differentiate your business, and more when you get READI™.

Discover the READI™ Programs

Angela Nagy, GreenStep, delivering the Sustainable & Regenerative READI™ Training Program.

Our READI™ Training Partners

From our members

Get the latest news, wins, and thought leadership pieces from your fellow members. If you have a story or news to share with the TIAC community, please email us at communications@tiac-aitc.ca.

Restaurants Canada launches Many Hands Make Restaurants Work

Campaign by: Restaurants Canada

The Many Hands Make Restaurants Work campaign emphasizes that a strong restaurant sector is essential to vibrant communities and a thriving visitor economy. It points to the industry’s role as one of Canada’s largest employers and a key entry point for youth and newcomers, while advocating for policies that help operators address chronic labour shortages and continue serving Canadians and visitors alike.

Learn more

ExploreTNL recognized by the Canadian Business Awards

Provided by: ExploreTNL

The winners of the Canadian Business Awards 2026 have officially been announced! HorizonTNL has taken home the 2026 award for Best Regional Tourism Promotion Initiative for their project, ExploreTNL. The initiative promotes bilingual tourism and francophone culture in Newfoundland and Labrador.

CorporateVision Mag is an English-language digital magazine specializing in international business news.

Read the entire piece (p. 8-9)

Board of Directors nominations open

Calling all industry leaders: We’re accepting nominations to fill two seats on our Board of Directors. Know someone who is ready to steer Canada’s tourism industry forward? Submissions are due by April 2.

Learn more & nominate

Useful resources

Social Media Resources for National Tourism Week

Download a week's worth of free social media captions and graphics (available in English and French) to share from April 20–24 for National Tourism Week. Let's promote the power of tourism, together!

Get your toolkit

New Resource: Indigenous-Led Tourism Partnership Toolkit

Developed jointly by Destinations International, the American Indigenous Tourism Association (AIT) and the Indigenous Tourism Association of Canada (ITAC), this foundational resource is intended for destination organizations and others working to advance destination promotion and community vitality through Indigenous tourism.

Learn more

Business Resources: Leverage the Canada Strong Pass

The Government of Canada has developed resources for Canadian tourism businesses to leverage the Canada Strong Pass and take advantage of increased visitor activity in their area this summer. These include why the Canada Strong Pass matters to businesses, how to promote businesses to Canada Strong Pass visitors, adaptable key messages and promotional images, and more.

Welcome to our new and returning TIAC members!

Your support powers Canada’s tourism momentum — building connections, shaping policy, and driving growth nationwide. We’re glad you’re with us!

New TIAC Members in February:

Want more news from TIAC? Read our latest advocacy-focused newsletter, TIAC Talk: Action.

The future of tourism in Canada is being decided right now.

Are you at the table?

Your membership isn’t just a card—it’s a seat at the table where Canada’s tourism future is shaped. Join TIAC and gain the influence, connections, and national platform to grow your business and shape what comes next.

Become a member today

Our Company | Contact Us | Join TIAC | Privacy Policy