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“How can you talk about coffee for 45 minutes?”, we asked. They had just launched a nationwide remodeling in all of their stores to enhance their beverage operation, and they wanted shareholders to hear all about it. So, we needed something funny and light entertainment. Oh, and we had 10 days with a holiday in the middle to make something from nothing.
Our creative team got to thinking, tapping several resources, and magically the stars all came into alignment. We had recently worked with an improve comedian on another project – luckily, he was available and perfect for the job. And then, our event staging friends managed to create a giant coffee cup costume within 48hrs. And Voila! “Bengle Traders Joe” was born! Our comedian was wound up, thrown into a store at 6am with real customers, and we captured all the mayhem. We had a thumbnail of a script from which to work, and the rest was pure gold! We captured some of the funniest moments in corporate video that energized our audience and exceeded client expectations. This led to a multi-year training contract where we brought their training manuals to life.
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