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We are glad to announce that CRAFT Hospital & Research Centre (“CRAFT”), a leading fertility brand in Kerala has sold majority stake in its IVF business to Nova IVF Fertility, a fertility chain owned by Asia Healthcare Holdings. This transaction strengthens Nova’s entry into Kerala while building on the strong clinical legacy established by CRAFT, further strengthening Nova’s footprint in South India.
Advay Capital Advisors Private Limited (“Advay”) was the exclusive financial advisor to CRAFT & its promoters for the transaction. Advay provided end-to-end transaction advisory services, including positioning the opportunity to a targeted group of leading private equity investors & strategic platforms, generating competitive offers through a tightly run process for the majority sale, driving comprehensive financial and legal diligence, managing stakeholder alignment, advising on valuation and transaction structuring for the majority stake transaction, and leading negotiations on the definitive agreements through to a successful closure.
“We are deeply grateful to Advay Capital for their steadfast guidance and strategic support throughout this transaction process. The journey had its share of complexities and hurdles, but the Advay team stood by us at every stage—bringing clarity, patience, and sound strategic advice that helped navigate challenges and keep the process moving forward. Their deep understanding of the healthcare sector and commitment to long-term value creation ensured that the partnership was structured thoughtfully and ultimately led to a smooth and successful closure aligned with the vision we have always held for CRAFT." - Dr. C. Mohamed Ashraf, Founding Managing Director & Chairman, CRAFT.
The transaction marks another successful deal closure for Advay in the IVF sector and further strengthens Advay team’s track record in Healthcare Transaction Advisory having concluded many of the largest deals in the space extending coverage across multiple geographies and specialties.
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