Paradies Lagardère Announces Innovative New Retail Experience at Reagan National Airport

The Goods@DCA celebrates independent bookstore MahoganyBooks, debuts new automation to DCA, and delivers 24/7 services.

ATLANTA, Sept. 7, 2023 – Award-winning airport retailer and restaurateur Paradies Lagardère today announced the grand opening of its latest retail concept, The Goods@DCA, in Concourse D of Reagan National Airport. This new store delivers an exciting combination of shop-in-shop options with engaging services and pioneering innovation that will elevate and personalize the traveler’s experience.


The grand opening featured comments by executives from the Metropolitan Washington Airports Authority and Paradies Lagardère, a book signing by author and journalist April Ryan, demonstrations of the location’s innovative technology, and attendees from a variety of iconic national and local brands featured in this new store.


“We are extremely excited to deliver this revolutionary concept to our great partners at Metropolitan Washington Airports Authority and the travelers in Reagan National Airport,” said Gregg Paradies, president and CEO of Paradies Lagardère. “Our well-balanced blend of intriguing innovation, exciting local representation, and recognized customer service truly embraces our proven ‘High Tech, High Touch’ approach to delivering an award-winning retail experience.”


Beyond national and local-themed gifts, apparel, licensed sports products, a wellness shop, and more, The Goods@DCA showcases an impressive array of creative and customer-centric specialty features, including:

MahoganyBooks

Founded in 2007 by Ramunda and Derrick Young and named one of the Top 100 Minority Business Enterprises in the DC Capital Region, the award-winning independent bookstore showcases a curated selection of books in a featured section of the store. MahoganyBooks has taken a leadership role in the African American community by promoting reading, writing, and cultural awareness as tools to improve self-esteem, self-love, and its communities to enrich the lives of motivated individuals.


“Lift and Learn” Technology

This playful feature, powered by Perch, allows shoppers to engage with books in the MahoganyBooks area. When a customer picks up a book, information such as the topic, or the author automatically appears on a digital screen, creating a more personal and enlightening encounter.


Clockwork Automated Robot Manicures

Debuting in Paradies Lagardère-operated retail stores, Clockwork’s revolutionary technology offers AI-powered, fully autonomous robot manicures in just 10 minutes. Designing technology to free people’s time through smart automation, the brand is making express beauty accessible to travelers and airport and airline employees with its innovative machines.


Just Walk Out Technology by Amazon

A dedicated shop-in-shop space, The Goods Express@DCA delivers a new level of speed and convenience for travelers on a 24/7 basis by deploying Amazon’s Just Walk Out technology. Through an effortless experience, customers enter the specific area using a credit card at the gate. The technology detects what shoppers take from or return to the shelves and charges their card for only the items taken after the customer exits the store.


Amazon One

Along with Just Walk Out technology, Amazon One comes to The Goods Express@DCA. Amazon One is a palm-based biometric identity and payment service that uses artificial-intelligence-like computer vision and deep learning techniques, including generative AI—the models are trained with millions of diverse, photorealistic synthetic palm and vein images—to establish a person’s identity. This means customers can use the palm of their hand to make purchases.


iStore Express

Geared towards the tech-minded traveler, the iStore Express area offers a one-stop-shop for everything from headphones and speakers to chargers and accessories by top-rated brands such as Apple, Bose, Beats, Sony, JBL, Skullcandy, and more.


The Goods To Go: 24/7 Vending

This new store will also include The Goods To Go, a 24/7 automated vending program offering snacks, beverages, and fresh to-go items for travelers, airport personnel, and airline staff.


The Goods@DCA is part of several new concessions by Paradies Lagardère at this airport, including a recently opened full iStore and a Vino Volo and a Starbucks scheduled to open soon. Paradies Lagardère and Washington DC-based, women-owned BZB International together operate a series of retail shops and restaurants in Reagan National Airport as well as Dulles International Airport.

For further information about Paradies Lagardère, please contact:
 
Michael Pietryka
Director of Marketing and Communications, Paradies Lagardère

About Paradies Lagardère

Paradies Lagardère is a leading airport travel retailer and restaurateur in North America, operating more than 700 stores and restaurants in 92 airports. Specializing in three airport concessions areas - Travel Essentials, Specialty Retail and Dining with expertise in international, national, and local brands - Paradies Lagardère's commitment to exceptional customer service, superior design and award-winning retail and restaurant operations has earned the company numerous accolades, including Best Airport Retailer for 25 consecutive years and Best Brand Restaurateur by Airport Experience News.


https://paradieslagardere.com

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