AI conversations turn into product conversations fast. A client sees a Copilot demo, hears what a competitor is doing with ChatGPT, and the first question is which tool to buy.
That's usually the wrong place to start. A client can have access to an impressive model and still get little value from it if their information is scattered, ownership is unclear, or security and compliance haven't been addressed. And the request for a tool often points to a much bigger need underneath it.
ECI's new blog post, "Before Your Client Buys Another AI Tool, Ask These Five Questions," gives you simple discovery questions that help you:
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Find out what the client actually wants AI to do, beyond "we want Copilot"
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Spot when the real obstacle is scattered data, not AI capability
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Raise governance and access control before employees start connecting company data to a new tool
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Reframe a stalled conversation around one valuable first use case instead of a multiyear cleanup
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Plan for what happens when other teams want the same thing
