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We’ve Built the Foundation.
Now We’re Focused on Your Growth.
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2026 was a year of investment. 2027 will be a year focused on you.
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In 2026, we made a deliberate choice.
We kept our client list small, accepting only referrals, and invested in building a better One Eleven for the clients we already have.
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Our goal wasn’t simply to build websites faster. It was to help you get more out of your website.
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What We Built in 2026
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| Proven SEO, Smarter Tools |
| Our Pipeline™ Framework process for getting websites found on Google now runs on AI-assisted workflows. |
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| A Modern Platform |
| Your website will be easier to expand with new pages, services, and features. |
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| A Bigger Team |
| Three new web developers and a social media manager joined us to help put these strategies into action. |
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Welcome to the Team
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Meet the newest members of One Eleven.
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Celeste
AI Specialist
Web Developer
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Chris
Web Developer
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Vitor
Web Developer
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Sophie
Social Media Manager
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Our Focus for 2027
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We’re keeping our client list small on purpose, so our time goes to the websites we already manage. In 2027, we’ll be:
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Upgrading your website to our new platform |
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Improving your visibility on Google with more comprehensive SEO |
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Expanding your website to support more services, products, and markets |
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Adding new tools to support your advertising and marketing |
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Proactively bringing you opportunities to grow your business |
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Your website should be more than an online brochure. It should be part of your marketing that grows with your business.
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What Is Pipeline™ Framework?
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Pipeline™ Framework is our proven process for getting websites found on Google. It combines strategic keyword research, website structure, and content development to connect your website with the searches potential customers are already making.
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It’s also the process behind the growth opportunities you’ll receive from us in 2027.
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What to Watch For
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Two things are headed to your inbox.
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| 1. Your Revised Service Agreement |
| We’ll be sending an updated Service Agreement that reflects our new platform and services. We’ll explain any changes and what they mean for you when it arrives. |
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| 2. Your Website Growth Opportunities |
| Starting in 2027, we’ll reach out individually from pipeline@oneeleven.surf with opportunities we’ve found to improve your visibility on Google, based on research into your services, your industry, and what potential customers are searching for. |
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Add pipeline@oneeleven.surf to your contacts
so these emails don’t end up in your spam folder.
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Questions You May Have
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| Do I need to do anything right now? |
| Just two things: add pipeline@oneeleven.surf to your contacts, and review your revised Service Agreement when it arrives. We’ll take care of the rest. |
| Is my price changing? |
| For most clients, no. If anything about your plan is changing, we’ll reach out to you directly. |
| When will my website be upgraded? |
| We’re upgrading websites in phases. We’ll contact you when your website is scheduled and work with you through the transition. As upgrades are completed, we’ll share what’s new. |
| Is AI building my website now? |
| No. Our developers still build and maintain your website. We use AI to streamline repetitive research and production tasks, giving our team more time to focus on strategy, quality, and improvements that support your business. |
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Thank You for Your Trust
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Our success has always been tied to yours. That’s why we chose to invest in our existing clients instead of chasing new ones.
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We spent 2026 building a better One Eleven. In 2027, we’re putting it to work for you.
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Thank you for being part of One Eleven.
We’re excited about what comes next.
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Eric Vaughn
Founder & CEO, One Eleven Web Design
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