Publisher's Memo
Every Day is Halloween
According to psychologytoday.com, for Halloween, people tend to dress up as the opposite of who they truly are or want to be. Children often dress up as superheroes or villains. Is that who they aspire to be?
Do we automatically put ourselves into categories of good and evil? It's not so simple. My son likes to point out that the villains in movies are much “cooler” than the heroes.
There is a real innocence in children on Halloween and the costumes they choose to wear. It’s also interesting to see how things change as they get older.
But when you think about it, all of us put on some type of costume every day. How we dress, how we decorate our office, choose a logo, the type of language we use…even the car we drive…are ways that help to define who we are and how we do business.
If we consider attire as part of the business costume, it's probably best for it to be as neutral, professional, and as clean as possible. It should convey success but not excess.
As we approach Halloween this month, think about your own costume. What message are you sending to clients, colleagues, and potential customers?
Like it or not, according to science, ninety-three percent of our perception of others is based on nonverbal behavior and body language which includes how we look and how we dress.
So how sure are we that we’re sending the message we want to send?
Are we a superhero or a villain?
Happy Halloween!
- Gary
