In business, the ‘if you build it, they will come’ approach rarely measures up — or contributes to the bottom line
Leonard Woolsey | Southern Newspapers
In business, we live for opportunities — even the slightest sliver of light allowing us to seize an advantage. A competitor’s stumble, applying new technology to a problem, or discovering a market being underserved or ignored.
But how about the yin in this yang arrangement — opportunity cost — and how does it impact our business outcomes?
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